One day, many years from now, Dave Laden is going to sit his grandchildren on his lap, look them in the eye and ask, “Do you know what the greatest ad of October 18th, two-thousand and twelve was?” They’ll shake their heads, no (unless they’re extremely weird and very adept Googlers) and he’ll respond, “The Duffy Twins.”

If they ask for proof (as very incredulous children of the future are wont to do) he can show them this link and reply, “Booyah.”: ADWEEK