Multi Format division *Projects builds its first simulator for Shell Helix and JWT Sao Paulo

For 3 days, starting today, if you live in Sao Paulo and happen to swing by Market Plaza Shopping Mall, you will be able to enter Shell Helix’s simulator and have a brand experience like no other.  As you experience the simulator in various weather type conditions, many cameras will capture your reactions, to be later included in a spot that will air online.  The *Projects team: Fabio Pinheiro, Armando Ruivo, Gualter Pupo and with collaboration from upcoming director Caco Santana, with production team lead by exec producer Rodrigo Castello and line producer Mariana Beltrão, have been designing and building this puppy for the last 20 days, integrating up to date technology to create a branded consumer experience.  Be our guest to try it out!

960x720_shell2

photo-1 photo-2 photo-3