Directed by Carlão Busato for Hungry Man BR out of Ogilvy & Mather Brasil comes the latest spot for Dove Men. A man mistakenly using woman’s shampoo creates some off putting and bizarre consequences in the office. Finally! A solution for all the naive men out there who think they can just use ANY type of about them apples?

The spot has already garnered over 720,000+ views on Youtube in 4 days and over 100,000+ shares on Facebook. It has also been featured in Creativity’s PICK OF THE DAY and AgencySpy already!