HOW NASCAR DRIVERS GET AWAY WITH TEXTING AND DRIVING

Out of Leo Burnett Chicago comes director Scott Vincent’s newest ad for Sprint’s “Drive First” app starring Nascar legend Dale Earnhardt Jr.  The smart app automatically blocks and replies to texts while you drive.

A modern take on the Abbot and Costello “Who’s on first?” bit, the joke really runs it’s course on a confused crew member of Dale Earnhardt’s team as he tries to explain the app.

See the spot below or read more here where Creativity has garnered it PICK OF THE DAY.