Life’s Too Short to run out of Mayonnaise options

No longer will an empty refrigerator filled with only a jar of Mayonnaise cast you to the bottom rung of society. In these recession times, who would have thought mayonnaise could be one of the kitchen pantry’s most versatile options? Director Gualter Pupo teamed up with Ogilvy Brasil to create the “Food Slot”,  a slot machine that was placed in a Brazilian supermarket that gave out over 280 different combinations of recipes utilizing Hellman’s Mayonnaise. The project took over 4 months of research and development to create all of the killer recipes. Watch the spot below to see grocery buyers hilarious reactions. The spot is called, “Jackpot” and has already been picked up by Bestads, Adforum and Adsoftheworld!

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