To say that Alex Mehedeff is simply the managing partner and executive producer for Hungry Man Brazil would just be breaching the tip of the iceberg. Having worked with Hungry Man for the past 8 years, Alex has more than a few notches under his belt. As well as managing a multi format division of Hungry Man, *Hungry Man Projects, Alex is an established producer, avid bicyclist and actor. (You can see him in the Mini Cooper video below) The multi talented man was recently interviewed by Trustcollective.com.  Alex shared his tips for success, the future of business in Brazil and some fun anecdotes about Cannes.

See the full interview below or by clicking  here.

[vimeo]http://vimeo.com/61930364[/vimeo]

Dove for Men – “Slow” Directed by Carlão Busato.

Hungry Man recently garnered international acclaim for its brilliant campaign for Dove’s Men + Care shampoo line. What’s the secret to creating work that appeals equally to both a Brazilian and global audience?

Hungry Man is one company with many international hubs. Each of our directors can and does work through all of its offices.

So with this kind of culture and business model, our work is always positioned creatively to appeal to the international market, no matter where it comes from.  We just happen to be in a market that speaks a different language, Brazilian Portuguese.

Therefore, we’re always looking for opportunities and making sure we try our very best to make work that speaks to audiences abroad, both creatively and in terms of production quality.

Our work is under constant internal review by everyone in the NY, LA, and London offices.  So our directors and our entire team are always being ‘watched’ in a way.  That really drives us to seek out recognition that goes beyond the Brazilian world.  Sometimes it’s possible to make a project work just by being Brazilian, but it’s often more than that.  It’s about always adjusting your viewfinder to find a ‘universal’ story.

One of the main reasons we opened Hungry Man in Brazil was to build and export director talent. That is our mission.  It’s in our DNA to allow talent to grow and find recognition so that they can work in other markets and bring that experience back to share with local creatives, producers, sales reps, DPs, etc. To us, the international aspect of the business is pretty much the base of our creative thinking.

Tell us about a fond memory from a previous visit to the Cannes International Festival of Creativity. What are you looking forward to most about Cannes 2013?

One fond memory comes from the time Hungry Man invited me to hit the stage with them in 2005 to receive the Gold Film Lion for the MINI Cooper Counterfeit work we did in Brazil together, which I produced with Ralph Laucella, our then-line producer. As will happen on some productions, I had jumped in to do a little acting for the final piece. So we’re at the Lions Awards ceremony, all waiting for our signal to go on stage. When the announcer finally calls on us, he says, “We now invite the advertising agency Crispin Porter + Bogusky, production company Hungry Man, and the actor of the work to come onstage!”

I remember calling the entire team that worked on pretty much all of Hungry Man’s projects in Rio, and telling them that it had won Gold!!  That was a moment, for sure!  That was when I really discovered the ‘competitive’ edge Cannes has in the advertising industry.  And growing up in competitive swimming, it hit me really well.  It felt really, really good.

I remember calling the entire team that worked on pretty much all of Hungry Man’s projects in Rio, and telling them that it had won Gold!!  That was a moment, for sure!  That was when I really discovered the ‘competitive’ edge Cannes has in the advertising industry.  And growing up in competitive swimming, it hit me really well.  It felt really, really good.

Funny thing was that I really hadn’t gotten so involved in ‘winning lions’ at Cannes before that.  It was all about business networking and building relationships.  Since then, I always get very anxious to see the short list and find out what’s in there for possible Lions. Today, with so many different categories and emerging forms of content, we’ve founded Hungry Man Projects, which handles multi-format and integrated work.

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Mini Cooper – “Counterfeit Minis” Directed by Bryan Buckley

With the both the Olympics and the World Cup coming to Brazil over the next three years, how is Hungry Man especially well-positioned to help advertisers looking to capitalize on the world’s two biggest sporting events?

We’re an international production company with almost eight years in-the-making in Brazil.  We have a very solid business in Brazil.  Besides that, 99% of the projects involved in these two global events will require considerable international knowledge of how to do business in Brazil. A company with our experience will be an invaluable asset, helping foreign advertisers to hit the ground running.  We have offices in key locations, usually in the markets that drive these types of projects, so we can be a full-service solution for them.  Besides that, we’ve got talent – not only Brazilian talent, but also international talent – to help drive these projects to garner the objectives and results needed.

Beyond the abundant business opportunities and talented creatives, what are some things that international advertisers can look forward to when they plan to work in Brazil?

Advertisers can look forward to meeting and engaging in a culture that really is its own thing: a melting pot called Brazil that speaks Portuguese in the middle of Latin America, where no other country does.  So although people call us ‘Latin Americans,” we’re not; we are Brazilians.  Ask anyone that is from Brazil or any foreigner living in Brazil.

Advertisers can also expect a lot of respect and passion.  It’s in our blood.