Max Joseph’s “Follow the Frog” has been following the lion, Cannes lion that is!
The fast paced and energetic PSA was awarded a Cannes Film Lion last week at the Annual Cannes International Festival of Creativity. Since then, “Follow the Frog” has been making leaving a hoppy (happy, get it?) trail in Cannes where it was also selected for the Saatchi and Saatchi New Director’s Showcase. Thirdly, it was selected as Creativity’s Pick of the Day and was published in this edition’s Campaign UK magazine. Saatchi and Saatchi executive board director and showcase curator Andy Gulliman had this to say of the spot, “The tone of voice is perfect and the backing track is spot-on, and he shows his skill by the shots he chooses.” Well done, Max, well done! Ribbit!