Taika’s newest spot for the New Zealand Transport Agency is getting some impressive nods from the press. David Kiefaber with AdWeek calls the spot “…curious, funny and charming.” Creativity Online says Blazed is “…a wonderfully scripted spot.” Agency Spy says that Blazed is –and we can’t make this up– “…a perfect anti-drug psa.” The public seems to agree. As of this posting Blazed already has well over 1 million views on YouTube.

Great job, Taika!