Two more sites are talking about Max’s new spots for Innocent Smoothies. Little Black Book got some fantastic interviews with the minds behind “Uganda” including Dave Pickup, Innocent’s UK MD, who details the challenges and joys of working on this project with such a collaborative team. Creative Review is also talking about “Uganda” and praising Max’s “witty tone” when conveying the story behind the brand’s good work.

But don’t take my word for it. Read the articles yourselves, give the spot a watch, and find out why everybody’s loving Innocent Smoothies’ “Uganda.”

Bee tee double-you, if you think this spot is good you ain’t seen nothin’ yet. Next week the longform version airs here in the states and we promise you won’t wanna miss that.