Behind The Scenes of Kinka’s Pepsi Spot

If you watched football at all this weekend (and what red-blooded American didn’t?…. apologies to our foreign viewers… and next time I’ll specify ‘American Football’ or as we like to call it, ‘footy’) you saw Kinka Usher’s newest spot for Pepsi, “There Since The First Halftime.” It was a rare glimpse into the past as we were shown just how the football halftime became the football halftime. Sure we don’t know that this is how the halftime actually first began, but wed don’t NOT know this is how the halftime actually first began. Regardless, here’s a look at some beautiful behind the scenes pics. Spoiler Alert: This was not shot in the 1940’s.