NASCAR driver Dale Earnhardt Jr. is getting a little love from AdWeek. Or, rather, the ducks in the spot are. Regardless, Wayne McClammy’s spot “Dale Call” for Diet Mountain Dew was, according to David Kiefaber, “One of my favorite ads from Super Bowl night…” Though he acknowledges that the spot didn’t actually run during the game but, rather, before and after, it still holds up as one of the best of the night.

You all can check out that article right here. You can watch the spot above. And you can give Wayne his props by watching the spot above twice.

Well done Diet Dew team!