Taika is up for three Andy Awards. Yes, it sounds like an award your college buddy made up after nobody could chug three beer bongs in two minutes like his roommate Andy could, but it’s not. The 50th Annual Andy Awards is designed to celebrate “bravery in advertising” as well as pretty good alliteration. Taika is nominated for his spot “Blazed,” a short film he created for the New Zealand Transport Agency. Nominated for best Copywriting, Direction, and Web Film, we intend no pun when we say that “Blazed” is a sobering portrait of the hazards of drugged driving.
Keep an eye out for the results on April 24th.