The Weinsteins ain’t got nothin’ on Hungry Man! The New York Times released their first ever post-awards awards this year and they had some very kind things to say about Kinka Usher’s Pepsi spot “Mini Hollywood” as well as Bryan Buckley’s American Express commercials with Tina Fey.
“BEST ADAPTED SCREENPLAY The Pepsi minican commercial, which took place on a movie set, recycled more than a dozen famous film quotations to humorous effect: “I’ll have what she’s having” from “When Harry Met Sally”; “Nobody puts baby in a corner” from “Dirty Dancing”; and, most appropriately, “Say hello to my little friend” from the 1983 version of “Scarface.” The idea is not new; for instance, the Academy of Motion Picture Arts and Sciences used it to promote the Oscars in 2007. Still, it was clever, particularly when Cuba Gooding Jr. turned up, reworking his familiar line from “Jerry Maguire” to proclaim, “Show me the mini.” Agency: Mekanism.”
“BEST CINEMATOGRAPHY Three commercials with Tina Fey for American Express, promoting a new Amex EveryDay credit card, stood out because they were filmed in crisp black and white. The best of the trio ended with Ms. Fey at a market, “hangry” — hungry-angry — enough to eat a bag of potpourri. Agency: Ogilvy & Mather Worldwide, part of WPP.”
We’d like to thank our lawyers, our agents, everyone at the Pepsi Cola and American Express companies and, of course, Matthew McConaughey for always being our hero.