One day into the campaign and Wayne McClammy’s Titanfall commercial “Shadow” is already blowing up the ad world. Today alone it’s on the front page of Shots (as a “hot shot” I might add), Creativity Online, AdAge and just about every gaming site on the internet… That’s right… All of the internets is talking about Titanfall.

Now we realize not all of you are gamers but, trust us, watch this spot and you’ll be pre-ordering Titanfall with the rest of ’em.

Well done, Wayne!