João Caetano Feyer’s newest commercial for Bom Negócio features soccer legend Diego Maradona and, not surprisingly, it was the 5th most watched spot in all of Brazil last month. Don’t take our word for it, though. We’ve included a clip from Meio&Mensagem below highlighting everything that makes this spot a favorite. Can’t read Portuguese? Well then you’ll just have to take our word for it.

Be sure to check out the spot above (it’s subtitled for those English speakers out there who love futbol and need to sell things).