Scott Vincent Urges You To Drop Your Pants For Progress

Or… well… his new spot does.

Scott’s commercials for Depend are making splashes today (no disgusting pun intended) in the ad world. The spots themselves are wonderful little pieces of inspiration. Like Bill Pullman urging us to fight some aliens or Mel Gibson demanding the Scotts get their freedom, Scott Vincent’s new spots make a passionate, declarative plea for underwear awareness.

That’s not the whole story, however.

As Agency Spy and even the New York Times point out in their articles about the commercials, the way in which the spots were made was quite out of the ordinary. Check out Mr. Vincent’s music video for Depend above and click HERE to read up on how this unusual campaign came to be.