Ricardo’s Pedigree Praise

We here at Hungry Man make no apologies for touting all of the wonderful spots our directors have made over the last few years. We have humble-bragged our way into all of your feeds extolling the virtues of our many talented directors, and we do not take any of them back nor do we regret one single hyperbolic declaration of quality…

However, every once in a while a lone spot stands out amongst the rest as important and today that spot is Ricardo Mehedff’s “First Day Out” for Pedigree. It seems odd to describe branded content as “important” but as AdWeek states, “First Day Out” is more than a commercial for dog food, it’s an “immensely moving documentary,” and Creativity Online describes it as “… touchingly directed.” You can read all of the kind things Creativity had to say about it as well as a full interview on AdWeek with Ricardo and his brother, Hungry Man EP, Alex Mehedff. We suggest you check out the interview as well as the commercial. We promise it’s something you won’t soon forget.