[vimeo]https://vimeo.com/127303796[/vimeo]

“The various trials and tribulations that the young director endures throughout this ridiculous scene… are very well observed… so much so that we’d like to think that this is a ‘making of’ and they decided to run with this instead of the ad they were planning to make.”

That’s right Lunchables fans, Wayne McClammy’s newest spot “Hashtag” is so funny and believable that DavidReviews.com thinks it could be a behind the scenes of a commercial that then got its own commercial. I believe children today call that “Meta”.

It’s not, though. Wayne McClammy is just a very very good director. Watch the spot!