Hungry Man’s latest addition is already making his new home proud. Chris Woods sent a spot off to Cannes last week. A PSA for Canadian Safe School Network called “Kids Read Mean Tweets.” If you haven’t seen this commercial yet, do yourself a favor and click play above. Needless to say the spot came back from Cannes victoriously carrying a bronze lion in the category of Branded Content and Entertainment Non-Fiction: Online (15 Minutes or Under). Seriously, watch this spot. It’ll impress you with its cleverness and then immediately break your heart, not unlike a date with me. Cue rimshot!

Congratulations, Chris. Much deserved, good sir. Much deserved.