[vimeo]https://vimeo.com/126609005[/vimeo]

More huge news out of Cannes, Ricardo Mehedff brought home the Bronze Lion for his Pedigree spot “First Days Out.” He won in the brand new Heath and Wellness – Film Craft – Direction category but what he should’ve won in was the Make Me Cry Harder Than I Did At The End Of Marley & Me category. I’m not sure if Cannes has that category but if they don’t they should start it.

Congratulations to Ricardo on the win. He fully deserves it for his heart-melting, visually-arresting mini-doc.

Author’s note: I did not even notice the pun in that last sentence until after I posted this. I regret nothing.