This next one’s for the ladies.
Have you ever stepped on a scale and wished that the number that appeared reflected the important things in life? Nanette Burstein and the good folks at Lean Cuisine have. In her latest docu-style spot Nanette really goes after all of the feels as she asks real women to weigh what’s really valuable to them in life. This approach has really affected a lot of people including the folks at Shoot Online and Creativity Online who both have featured the spot this week and applauded Lean Cuisine’s shift in tone from weighing your fat to weighing your value as a person.
Bravo Lean Cuisine and bravo Nanette.