[vimeo]https://vimeo.com/136844169[/vimeo]

Remember when Taika won gold at Cannes a few months ago for Branded Content and Entertainment? Well we do.

If you haven’t seen his latest spot for New Zealand Transport Agency, “Tinnyvision” you have to check it out herein. It is what we at the office have taken to calling “Classic Waititi,” meaning it has you laughing hysterically for two thirds and then it just hits you with the feels right in the gut.

Okay… maybe it’s just me at the office who calls this “Classic Waititi” but it’ll catch on. Along with me calling people “bro” with a New Zealand accent as in “Brew, thuts clessic Waititi!”