I think by now we can all agree, cancer is a son of a bitch. Walk down any street in the world and you’d be hard pressed to find one person who hasn’t been directly or indirectly, through family members or friends, affected by this d-bag of a disease. And it’s that universality, that sense of community reacting to the Hitler of all life-threatening diseases, that has teamed up Modern Family’s Julie Bowen and Hungry Man’s Ric Cantor on the latest round of Stand Up 2 Cancer spots. The message is simple, we’re all affected by it so let’s all get together and do something about it, and in a thirty second spot with nearly no dialogue Ric conveys this notion beautifully (and Julie still manages to make us giggle in an ad about cancer).
So in summation, well done Mr. Cantor and kiss our asses, cancer!… though not literally. Colon Cancer doesn’t seem like a fun way to spend one’s October.