The new Star Wars: The Force Awakens trailer drops tonight but if you can’t wait until then be sure to check out Hank Perlman’s latest commercial for Kraft Mac & Cheese. With the first generation of Star Wars children now having children of their own, the commercial shows the awkward side of explaining “collectibles” to one’s children, and how it can make you feel a touch silly in a way we never before imagined. Even so, if my kid ever removes that 1980 Han Solo in Hoth Fatigues from its original packaging they’re going upstate to live with their grandparents.

AdWeek and AdvertisingAge are also talking about the spot ‘cuz, ya know, it’s friggin Star Wars, man! We all love it!