Ace Metrix is an analytics company that scores every national TV ad in the US using a panel of at least 500 consumers, demographically balanced according to the US census.
I tell you that to tell you this…
Ace Metrix just released a list of the 10 ads of the first quarter of 2016 that were able to “get noticed” and right at the top of this list, number one with a bullet, Nanette Burstein’s Microsoft commercial “Woman Made.” It’s a brilliant commercial made by our resident docu-expert and it just goes to show that when you make an important spot with a poignant message people pay attention, and to say that important spots with a poignant messages is Nanette’s wheelhouse feels like an astounding understatement. Check out Business Insider and AdAge’s reports on this release.
Well done, Nanette. Another top spot!