[vimeo]https://vimeo.com/162563803[/vimeo]

Ric Cantor is helming the new relaunch of Premier Foods brand Mr. Kipling with the most safe for work NSFW spot you’ll see this year. Ric deftly demonstrates why anytime somebody asks me if I want to see their honeymoon pictures I always respond with an emphatic, “Absolutely I do.” Granted, this has resulted in me seeing a lifetime’s worth of people holding up the Leaning Tower of Pisa, but every once in a while Ric’s Kipling spot comes to life! Check the commercial out above and be sure to read the article Campaign wrote up about the rebranding.