We all know the best part of drinking a Snapple is the fun Snapple fact you get with each bottle. Don’t get me wrong, I love me some Mango Madness, but how can you put a price on fascinating factoids?

You can’t.

That’s why Dave’s newest campaign for Snapple is a series of spots each highlighting one such factoid. The first of which is an exploration of the first SPAM message in history. Spoiler Alert: it’s got nothing to do with making anything longer.