Ricardo’s “First Days Out” Wins One Show Award

Happy Tuesday, folks! I come bearing more One Show Award announcements.

I know. I know. I know what you’re thinking. “Didn’t Wayne already win, like, forty-seven of these?” That is hyperbolically accurate. But another Hungry Man director also took home a One Show pencil.

No surprise here, Ricardo Mehedff’s Pedigree spot “First Days Out” won a bronze pencil in the CSR Advertising category. He was also honored in other categories like Integrated Branding, Innovation Brand Transformation, Digital, Film/Online, and Branded Social Post.

Not too shabby, guys. Seriously, though, if you haven’t seen Ricardo’s Pedigree spot check it out above. It truly is heartwarming and there’s no wonder why it’s taken home every possible branded content award.

Well done, Ricardo!