Didn’t want to bury the lead there. Ric Cantor is now the proud owner of a golden Cannes Lion award for his brilliant spot “Hello” from the New Zealand Transport Agency. If you haven’t seen it yet definitely check it out, because not only is it a hilariously awkward little film, but it’s also an invaluable public service announcement. Don’t let your friends text and drive. Do anything to stop them… ANYTHING. Clearly that message and the method through which Ric conveyed it resonated with the Cannes judges because they bestowed upon him one of the highest honors a commercial director can receive.
Brilliant spot. Brilliant message. Brilliant execution. Congratulations, Ric!