Have you guys seen Dave Laden’s latest Foster Farms spot featuring a horned hairy monster personifying a human being’s hunger? If you’re not sure, trust us, you haven’t seen it. You’d remember.

Today AdWeek gave me the article I’ve been waiting for, in which they describe just how Laden and Legacy Effects went about creating this kind of adorable kind of horrifying beast of hungry tummy nightmares. Check out the article here and definitely check out the commercial. The images sprang from the demented mind of Dave Laden so you know it’s gonna look NUTS!