[vimeo]https://vimeo.com/179064930[/vimeo]

Chris Woods’ latest spot for Reese’s serves as an outstanding PSA to children the whole world wide as we approach what the Farmer’s Almanac said could be one of the snowiest winters in decades. DO NOT STICK YOUR TONGUE TO A POLE IN WINTER! I know we all roll our eyes now, but we almost tried it a dozen times when we were kids and, ya know

what? It’s no laughing matter. Like rollerblading scars, herpes, and that Menudo tattoo you swore would never go out of style, sticking one’s tongue to a pole in winter stays with you forever.