World Cup of Hockey starts today folks! And with that in mind Scotty Vincent’s back with an all new WCoH ad featuring legendary hockey player and former Gretzky coach, Barry Melrose. The spot features WCoH darling Reg Carling explaining to Barry what it really means to be a Camerican. What? You mean you don’t know either? Well you better click play on the spot above and afterwards be sure to click on over to ESPN to check out the world’s greatest hockey players battling it out.