[vimeo]https://vimeo.com/198244020[/vimeo]

Since the dawn of homo sapien the transition from boy to man has been viewed as transformative, a hurdle that once leapt leaves its leaper in rarified air. The air of adulthood. The air of independence. Chris Woods’ latest spot for Braun shows us what that transition has been like over the millennia, the rituals that come along with metamorphosis. I think you’ll agree 2017’s version of manhood is a skosh tamer than previous generations.