Dave Laden’s latest Muscle Milk spot, “Strong Feels Good,” has been garnering some very high praise.

First it was on AdForum’s Best of the Month list.

Then Agency Spy did a damn fine write-up on it.

Now AdForum’s back making Muscle Milk the Editor’s Pick on its Best Ads of the Week list.

Suffice it to say, Strong Feels Good feels good and strong, baby! Woooo! MUSCLE MILK!