Hungry Man’s resident cineaste is back at it again with a new commercial for Aldi. Richard Bullock has his camera trained on the children of Mini Roos, Australia’s largest football [soccer] program for kids. The spot is called “Keep Them Playing” and its message centers around keeping Australia’s youth out in the yard, in the parks, in the dirt fields playing football. The message is wonderfully poignant but the visuals, in classic Bullock fashion, are so viscerally engaging that you’d think Terrance Malick had quit Texas, moved to Australia, and gotten into commercials.
Good on ya, Richard. And keep them kids playing, Australia!