Shoot, AdWeek, and Creativity All Love Wayne’s Coordown PSA

Wayne McClammy’s latest Coordown PSA, “Not Special Needs,” has generated 5.7 million Facebook views in five days and was presented during the World Down Syndrome Day Conference in New York, at the United Nations headquarters. It’s a very funny spot with a cast comprised almoast entirely of actors with Down syndrome that points out the simple fact that people with Down syndrome don’t require special needs. The message is resonating so well that Creativity Online, Shoot, and AdWeek have all posted write-ups about it. We would strongly suggest checking out AdWeek’s. It’s got excellent interviews and insight. Do so after you watch the spot itself, though.