Ric and Fram Rebrand Mike Ehrmantraut

We realize most of you are going to be familiar with actor Jonathan Banks from his role as Mike Ehrmantraut on Breaking Bad and Better Call Saul, but he’s got a new role that threatens to eclipse his oh-so-loveable and gregarious AMC alter ego. In Ric Cantor’s latest ads for Fram, Banks takes on the role of Frampa, “…the salty sage teaching the next generation of DIYers to do right by their cars…” as The Drum puts it. They picked the spots as their Ad of the Day and got a great interview with Jon Laughlin, writer and creative director at Laughlin Constable. We highly recommend checking out the ads and interview HERE.