CP+B Celebrates a Kraft ‘Diamond Jubilee’ with More Skimming Parents

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Well, if it ain’t broke, don’t fix it as they say. Crispin Porter + Bogusky’s latest effort for Kraft Mac & Cheese, which debuted during last night’s Oscars telecast, continues the agency’s concept of parents who can’t help but bogart some of the gooey dish from their kids. This time, as part of Kraft Mac & Cheese’s diamond anniversary (75 years in case you didn’t know), CP+B and its client introduce us to three generations of Mac & Cheese enthusiasts including the elder statesman (who looks awfully familiar) and has been skimming from his offspring’s plates for, yes, 75 years. And of course, Ted “Golden Voice” Williams is still providing VO. Credits after the jump.

AGENCY: CP+B
WORLDWIDE CHIEF CREATIVE OFFICER Rob Reilly
VP EXECUTIVE CREATIVE DIRECTOR(s): Adam Chasnow / Tony Calcao
ASSOCIATE CREATIVE DIRECTOR(s): Matt Talbot / Andrew Lincoln
SR. COPYWRITER(s): John Benedict
ART DIRECTOR(s): Jeff Hunter
VP EXECUTIVE INTEGRATED PRODUCER: Chad Hopenwasser
VP/SENIOR INTEGRATED PRODUCER: Aymi Beltramo
INTEGRATED PRODUCER: Annie Turlay
PRODUCTION COMPANY & CITY: Hungry Man, Inc. New York
DIRECTOR: Hank Perlman
EXECUTIVE PRODUCER (PRODUCTION CO): Cindy Becker
PRODUCER (PRODUCTION CO): Caleb Dewart
DIRECTOR OF PHOTOGRAPHY: Eric Steelberg
EDITORIAL COMPANY & CITY: The Now Corporation New York
EDITOR: Jesse Reisner
Music Production/Composer: JSM Music