Do you remember the first time you heard the word “meme?” For most of us it was within that last decade. If you’re still unfamiliar with the term Carlão Busato and Doritos have created a crash-course in all things internet memes. They have created the memeiest meme-filled soon-to-be-a-meme-itself commercial that’s ever memed the meme-box (computer). It has absolutely everything you have ever asked of the internet… well… almost everything.


This is your pre-weekend reminder that Mother’s Day is this Sunday. While Hank Perlman hit you with the lighter side of the holiday last week, this weekend as we prepare to honor Moms the world ‘round, We Are Magnolias wrote and directed a new spot for Avon that is sure to remind us all just how much we love our mommas.


Ricardo Mehedff’s first feature film, Inner Court, will make its debut at the Boston International Film Festival next month. The picture is a “film noir psychological drama” that centers around a judge presiding over a sensitive corruption case who must remain locked in his office after receiving death threats. As Ricardo puts it, it’s a study of the “institutions corrupted in their essence.” It’s an absolutely amazing film and we highly suggest anyone in the greater Boston area go check it out. You can find the trailer above and more info here at the Boston International Film Fest website.


For the third time in its eleven year run, Hungry Man Brazil has been nominated for Best Advertising Production Company at the Caboré Awards. This is an insane achievement and, of course, a true honor. It’s such a big deal, in fact, that the letters of nomination are submitted via owl cages. And, no, that’s not a euphemism. They are hand delivered in actual owl cages. Winners aren’t announced until the Gala Ceremony on Dec 5, 2016 so between now and then head on over to HungryMan.com and check out all of the wonderful work our Brazilian brothers and sisters have been cooking up down there. You’ll very quickly understand why an owl cage was so ardently proffered their way.


Carlao Busato’s latest spot for Mondelez proves that nothing beats sharing a candy bar with a friend, even when that friend is a soaking-wet ghost girl crawling out of your television. The folks over at Creativity Online certainly agree. I mean, hey, who doesn’t like chocolate?


Creativity has named Caio and Fabio’s new Heineken spot “Cliche” an “Editor’s Pick”! Any sports fan should enjoy this stunt, and be sure to stay tuned for the twist!


You remember that one kid in grade school — it was always the same kid — who would inevitably every single class ask to borrow someone’s pencil? Well after this week’s One Show Awards, Hungry Man has many pencils to spare.

For those who may not get that joke, the One Show awards its recipients pencils and this week Hungry Man took home a plethora of number twos, starting with Wayne McClammy taking home a total of 4 pencils as well as 6 merits in these categories for these spots:

Consumer :30 TV SINGLE
Geico “Whisper” – SILVER PENCIL
Geico “Final Countdown” – MERIT
Geico “South pole” – MERIT
Geico “Fisherman” – MERIT

Geico “It’s What You Do” – GOLD PENCIL

Geico “Final Countdown” – MERIT
Geico “Whisper” – MERIT

Call of Duty: Black Ops III “Seize Glory” – MERIT

That’s a lotta lead! But we weren’t done. After Wayne filled his pencil pouch it was Ricardo Mehedff’s turn with his Pedigree spot First Days Out which won a bronze pencil in the CSR Advertising category and was also honored in other categories like Integrated Branding, Innovation Brand Transformation, Digital, Film/Online, and Branded Social Post.

Well done, Wayne and Ricardo!


Happy Tuesday, folks! I come bearing more One Show Award announcements.

I know. I know. I know what you’re thinking. “Didn’t Wayne already win, like, forty-seven of these?” That is hyperbolically accurate. But another Hungry Man director also took home a One Show pencil.

No surprise here, Ricardo Mehedff’s Pedigree spot “First Days Out” won a bronze pencil in the CSR Advertising category. He was also honored in other categories like Integrated Branding, Innovation Brand Transformation, Digital, Film/Online, and Branded Social Post.

Not too shabby, guys. Seriously, though, if you haven’t seen Ricardo’s Pedigree spot check it out above. It truly is heartwarming and there’s no wonder why it’s taken home every possible branded content award.

Well done, Ricardo!

How many times have you been sitting across from the table from your significant other and just known that you’re done with them. You know the relationship’s going nowhere. It’s nobody’s fault, but sometimes these things just don’t work out, and as you sit there you know you have to say something. It’s overwhelming. You can’t last one more day under the weight of all these unsaid words. You simply wish you could hire somebody else to take care of this…

Hungry Man Brazil has come up with the solution… in the world of TV.

Gualter Pupo just wrapped production on Hungry Man Brazil’s latest television show, Closure, the premise of which centers around Rio de Janeiro’s first ever Break Up Agency. You go to them, they break up with your significant other, and everyone goes home happy… with the exception of your former S.O. I don’t imagine they’re too happy.

What could go wrong???

Well, Gulater and our Brazil peeps hope a lot will go wrong, ‘cuz that’s good TV. If you’re in Brazil you can catch Closure on an open network channel called Band, and it will later be broadcast on TNT (with a 2 week gap in between Band and TNT). If you’re in the U.S. and are wondering when you can watch it, that’ll have to wait until our homegrown show is inevitably acquired and remade here in Hollywood which, if American Idol, The Office, Homeland, Dancing With The Stars, Ugly Betty and many other US versions of shows abroad are any indication, should be pretty soon.

Well done Gualter et al. You guys can check out stills from set in the gallery above.


Ciclope, the only international event fully dedicated to the “craft” in moving image as they put it, has announced their shortlist for for this year’s International Festival of Craft and Hungry Man has made the list a couple of times. In the categories of “New Talent” and “Low Budget” Mr. Conor Byrne is nominated for his Skittles, “Struck by a Rainbow” spot and in the category of “Adapted Music” João Caetano Feyer is up for his Mix Brazil “Everyone is Gay” spot which, frankly, for adapting Carmina Burana with nothing but the word “Gay” I would hope J.C. sweeps that category up. Come on, Ciclope! Just give it to him! Don’t be gay!

Congrats Conor and J.C.


Well, we have officially made it. The future. I assume all of you know what I’m talking about but for that one dude out there who hasn’t been on the internet in a week (what are you even doing with your life?) I’ll explain… today… is Back to the Future Day!

That’s right, when Bob Zemeckis brought Marty McFly back for another Back to the Future, he sent he and Christopher Lloyd back into the future to the date, October 21st, 2015. For weeks Buzzfeed and every Buzzfeed ripoff out there have been discussing what the film got right and wrong so I won’t waste your time herein, but rather suggest you all take a moment today to enjoy the very last time you’ll ever be in the future. Because after today we’ll officially be in the past. Or… well… at least until it’s time for all of us to get our asses to Mars in 2084.

In remembrance of the past’s future, here’s a little throwback to Hungry Man’s past in which Carlão went back to the future that is currently our past but was at that time our future and oh no I’ve got a nosebleed…


Creativity and Ad Age have released their 2015 A-list and Hungry Man has literally made the grade, yet again. Some might argue, there’s still three months left in the year thus isn’t an end of year wrap-up a skosh premature?

No. No it is not. For as Advertising Age is apt to point out, Hungry Man has made so many notable, engaging, and all around epic spots already this year that, hell, we can just coast on that until 2016 comes a’callin’. We won’t. I’m just saying we could.

Thanks to Creativity Online for acknowledging all the hard work we’ve thrown into these projects in 2015 and buckle up for an even more fruitful 2016.

Also, they did single out specific Hungry Man directors so be sure to give the article a read right here.


Clio Awards kicked off this week with their first wave of winners and Hungry Man made the list several times over in the Film/Product category. Hank took home a Bronze for his Amazon spot where Gary Busey talks to things, strategically entitled, “Talking to Things.” Ricardo also took home a Bronze for his Pedigree spot “First Days Out.” We are waiting with bated breath for them to announce that he’s won the gold in the Social Media category, so stay tuned for that one. And finally Wayne McClammy took home the silver for his Madden spot “Madden Season” starring Dave Franco and Kevin Hart.

We are deeply proud of the recognition our directors are receiving for their tireless efforts and look forward to some more big announcements throughout the rest of the week.


The 2015 Clio Awards Shortlist is out and Hungry Man is all over that B! Under the category of Film/Product Service Hank is nominated for his Amazon spot, “Talking to Things,” featuring Gary Busey and Wayne is nominated for his internet-breaking “Madden Season” music video. Ricardo’s “First Days Out” commercial for Pedigree is also in the Film/Product Service category as well as the Social Media category. Under the Film Technique/Editing Carlao’s “Mole” spot for the Sao Paulo Creative Club scored a nod and none of us were surprised.

This is normally the point where I would explain to the uninitiated what the Clio Awards are but at this point I really don’t feel I have to. If you don’t know Clio by now… well… I’ll just let Harold Melvin & The Blue Notes explain it.


More praise for João Caetano Feyer’s spot “Everyone is Gay” for Mix Brasil. This week it’s in the number one spot on WeLoveAd.com’s Top 10 Weekly Most Viewed list. If you haven’t seen this spot yet… well… then you’ve just been ignoring me for the past three months because not only have we here at Hungry Man been raving about “Everyone is Gay” but it also took home one of them Gold Lions from Cannes. But that’s okay. We understand. It’s Summer vacation. Parents have their kids’ soccer camps and swimming lessons keeping them busy and single childless people have their EDM clubs to go to (It’s EDM, right? That’s what Max Joseph’s been going on about? EDM?).

Anywho, we understand you’ve been busy but it’s August now. Time to get caught up with what we’ve been doing on our Summer vacation and for Hungry Man this Summer has been nothing but gay!


More huge news out of Cannes, Ricardo Mehedff brought home the Bronze Lion for his Pedigree spot “First Days Out.” He won in the brand new Heath and Wellness – Film Craft – Direction category but what he should’ve won in was the Make Me Cry Harder Than I Did At The End Of Marley & Me category. I’m not sure if Cannes has that category but if they don’t they should start it.

Congratulations to Ricardo on the win. He fully deserves it for his heart-melting, visually-arresting mini-doc.

Author’s note: I did not even notice the pun in that last sentence until after I posted this. I regret nothing.


I’m just gonna toss out two unrelated events in history:

Friday, June 26th, 2015, João Caetano Feyer’s spot for Mix Brasil “Everyone is Gay” wins Gold at Cannes in the Film Craft Use of Licensed/Adapted Music category.

Friday, June 26th, 2015, the United States Supreme Court declares same-sex marriage as a legal right of all its citizens.

Now I’m not saying João Caetano Feyer is the direct reason all human beings in America have equal rights in the eyes of the law… but I’m not NOT saying it.

Congratulations to João for the gold win and for, ahem, other achievements.


The Cannes Short List is out and like a group of hipsters at a Mumford and Sons concert, we are all over it.

In the category of branded content we have:

Wayne’s EA Sports Madden Season
Ricardo’s Pedigree First Days Out
Chris Woods’ Canadian Safe School Network Kids Read Mean Tweets
and Conor Byrne’s Skittles spot Struck By A Rainbow.

In the Film category Conor is short listed for Struck by a Rainbow as well as Wayne for his Skittles Web spot.

In the Film Craft category Dave Laden is short listed for his NASCAR America, It’s Time For A Gutcheck spot.

And Ricardo’s First Days Out is nominated again in the Titanium & Integrated section.

Ya know, they say it’s just an honor to be short listed for this type of stuff and they’re absolutely right. It is an honor and we are so very proud. And we’ll be just as proud when all of these guys take home the gold lions for these spots because, I mean, look at ‘em. They’re amazing. Winning these lions will be the second funnest thing one can do on the Cannes Red Carpet.


Nominations were announced for this year’s Professionals of the Year Awards in Brazil and it came as no surprise that João Caetano Feyer is one of the finalists. He’s received a lot of recognition for his wonderful Bomnegocio.com spots. You may have seen them. They’re commercials where furniture grows talking heads. Hard to miss. The category in which he’s nominated is the National Commercial Film category.

The winners aren’t announced until October so we’ll have to remain on the edge of our respective seats until then…. hopefully said seats don’t start talking to us but if they do we know who to turn to.


The 2015 D&AD Awards were held in London last night and Hungry Man’s got more pencils than a Bic warehouse! We took more lead than Sonny Corleone at a toll booth. We made more pencils disappear than The Joker!

… I think three is enough.

Let’s go down the list:

Bryan Buckley et al nabbed a Graphite Pencil for Special Effects in Film Advertising with his Marionette DirecTV commercials.

Ricardo Mehedff’s CNA “Speaking Exchange” crew took home a Yellow Pencil, two Graphite Pencils, and a Wooden Pencil for Digital Tools & Utilities, Direct Response Digital, Innovative Use of Technology, and Advertising & Marketing Communications respectively.

Taika Waititi took home a Wooden Pencil for his Air New Zealand spot “The Most Epic Safety Video Ever” under the category of Tactical Branded Film Content & Entertainment.

And Amnesia won a Graphite in the Use of Music for Film Advertising category for their Mix Brazil spot “Everyone is Gay.”

Congratulations to all of you gentlemen. You deserve every one of these and may you always bring home more writing utensils than Jon Stewart in “The Faculty.”


Huge news out of Hungry Man’s Brazil office! Revenge Therapy, produced by Hungry Man and directed by Marcos Bernstein will be showing at this year’s 2015 Cannes Film Festival under the Brazil Focus section. Revenge Therapy is the story of Carlos, a 35 year old lawyer whose son is shot during a fake blitz and falls into a coma. Desperate and powerless to see nothing is being done to catch those responsible for the crime, Carlos decides to take matters into his own hand, vigilante style!… I added the “vigilante style.” Sorry. I get amped up about this flick.

If you’re going to be in Cannes this year go check out this picture. I assure you, what I’ve described above is just the tip of the homicidal iceberg. I didn’t even tell you about his therapist, the suicide, or any of that other stuff. I really don’t care much for spoilers.

If you’re not going to be in Cannes any time soon, fret not, I’m sure this will be on Netflix soon. Everything is. My own home videos are on Netflix right now. Don’t know how they got there. But they’re there. “My Trip To Ireland, 2008.” Look it up.



We here at Hungry Man make no apologies for touting all of the wonderful spots our directors have made over the last few years. We have humble-bragged our way into all of your feeds extolling the virtues of our many talented directors, and we do not take any of them back nor do we regret one single hyperbolic declaration of quality…

However, every once in a while a lone spot stands out amongst the rest as important and today that spot is Ricardo Mehedff’s “First Day Out” for Pedigree. It seems odd to describe branded content as “important” but as AdWeek states, “First Day Out” is more than a commercial for dog food, it’s an “immensely moving documentary,” and Creativity Online describes it as “… touchingly directed.” You can read all of the kind things Creativity had to say about it as well as a full interview on AdWeek with Ricardo and his brother, Hungry Man EP, Alex Mehedff. We suggest you check out the interview as well as the commercial. We promise it’s something you won’t soon forget.


Our boy Carlão Busato is at it again. AdWeek has highlighted his newest ad for Creative Club São Paulo, “The Fall and Rise of The Mole” calling the commercial “beautiful,” “gross,” “disturbingly conceived,” and “gorgeously made.” They also called it “brilliantly insane” but I figured two more adjectives might be too mu— oh hey look at that.

Anyways, watch the spot (no pun intended) above unless you have a weak stomach where moles are concerned, in which case film yourself whilst watching and post your reaction video on YouTube… ya know… for funsies.


Statistically most of us in the working world rock the clock punching lives of the 9 to 5er, the group of pencil pushers that invented both hours “rush” and “happy.” There’s a smaller collective of people, though, who took jobs that have them work less conventional hours and, indeed, less conventional days. Fire fighters, police officers, nurses, gas station attendants. People who provide services that you and I may not use daily, in fact, some of these professionals you hope never to need, but you’re astoundingly grateful they’re on the clock when you do. Even on days like Christmas.

Well, this year Gualter Pupo and Electrolux decided it was time to give back to these long taken-for-granted occupations. These honorable men and women who work on holidays, who work on birthdays, who work always to ensure our happiness and our safety.

Gualter and Electrolux said it in the spot above, but the rest of us give thanks for all men and women who can’t be with their families during the holidays because they’re busy making sure we can be with ours. Thank you.


We here at Hungry Man understand that sometimes hearing about the same spots winning awards over and over and over again can get tedious. We do. We understand and we sympathize. That’s why we’re not going to go into the fact that Ricardo Mehedff and Fabio Pinheiro’s spot “Speaking Exchange” for CNA took home more awards this week at the El Ojo advertising festival in Buenos Aries. We’re not gonna talk about it. There’s absolutely no reason to tell you the categories in which they won because it would just look like a stupidly long list of awards won, like this:

Grand Prix Direct – Best Fidelity Action and Brand Engagement (Agency)
GOLD – Branded content (Hungry Man)
GOLD – Best Integrated Production (Hungry Man)
SILVER – Best Direction – Non Conventional Format (Hungry Man)
SILVER – Internet Commercials (Hungry Man)

Like, who wants to look at that laundry list of accomplishments? Nobody. Because at this point after the Cannes and Clios we know you’re tired of hearing about how AMAZING this spot is and how many people LOVE it. That’s why we’re simply going to post the spot itself above and ask you to give it a watch. It’s a lovely little piece that a lot people seem to dig.



Hungry Man’s got the one two punch of emotion today. If Ricardo and Fabio’s CNA spot didn’t move you this morning (like that’s even possible) Gualter Pupo has gotcha covered. His newest spot for Samsung, “First Date,” is a commercial that Shots said on the front page of their website, “… will tug at your heartstrings.” Now I don’t know exactly what a heartstring actually is, but wherever one might find it in the human anatomy this spot is sure to tug at it. Hard.



Ricardo Mehedff and Fabio Pinheiro’s commercial, Speaking Exchange for CNA has officially taken home silver and gold at the 55th annual Clio Awards. They received silver in the Film category and gold in the Content category. They have also taken home a Black Star at the Creative Club of Sao Paulo Festival. Hungry Man is the only production company to be given the Black Star twice, the last time was in 2012 for Santa’s Forgotten Letters.

If you folks haven’t seen Speaking Exchange spot yet do yourselves a favor and give it a watch. Not only is it well shot and well constructed, but it’s a beautiful story. It’s no wonder this commercial is winning over so many people’s minds and hearts.

Well done, gentlemen. I’m sure there is more to come.


Major congratulations are in order for Mr. João Caetano Feyer. Two — count ‘em, 2 — of his Bomnegocio.com commercials were in the Top 10 Most Viewed Commercials on YouTube in Brazil last month. For those of you who don’t sprechen zie the local lingity, Bomnegocio.com is Brazil’s version of Ebay. So to sum up, a Hungry Man director is 1/5 of the most viewed YouTube commercials in all of Brazil right now. Not. Too. Shabby.

You can check out the most popular of his Bomnegocio spots above and if you happen to be in Brazil and pass João on the street be sure to sing, “A cada 1 minuto, 4 coisas vendem,” at him. If you don’t speak Portuguese just watch the commercial. You’ll get it.


Good news out of South America today! Ricardo Mehedff and Fabio Pinheiro’s spot “Speaking Exchange” for CNA is a finalist at the Clio Awards in no less than four categories:

Content & Contact

The Clio’s are one of the world’s most recognized international awards competition for advertising, design, digital, and communications so needless to say, this is an honor and a half. Thank you to the Clio Awards and good luck to Ricardo and Pinheiro come October 1st. We know you’re going to bring home that Hungry Man gold!


We’ve had a lot of winners at this year’s Cannes Lions festival and to top things off Gualter Pupo took home a couple himself last week. The spot he did for A.C.Camargo Cancer Center, “Superformula To Fight Cancer” won a silver lion in the Pharma section of the Lions-Health category and a bronze in the Health and Wellness section.

Now, we love it when our directors win awards but this spot holds a special place in all of our hearts and we’re more than thrilled that it got the recognition it deserved. Congratulations, Gualter, for winning an award whilst shedding light on such an important subject.


With Cannes officially over it’s easy to take stock of the amount of awards Ricardo Mehedff and Fabio Pinheiro’s spot for CNA, “Speaking Exchange” has brought home. It’s a nice round double-digit number. Count ’em with me…

3 Gold
3 Silver
4 Bronze

Bravo. The Count couldn’t have done it better himself.

Major congratulations are in order for Ricardo and Fabio. They have made the Top Ten most awarded campaigns at Cannes this year. They have done amazing work and it’s refreshing to see such an effort rewarded so generously. Well done, gentlemen.


Hungry Man’s first big news out of Cannes this week comes via our Brazil office. Ricardo Mehedff and Fabio Pinheiro are both taking home awards for their heartwarming CNA spot “Speaking Exchange.” The spot has thus far garnered THREE gold lions, THREE silver, and THREE bronze which really kicks off Cannes week with a bang. On top of that we already know Gualter Pupo’s Kibon commercial ”Raise the Roof” is shortlisted for the Outdoor category so… Yeah… Not a bad start for Hungry Man here in France.

Congrats to Ricardo, Fabio, and Gulater. Stay tuned for more Cannes love.


João Caetano Feyer’s newest commercial for Bom Negócio features soccer legend Diego Maradona and, not surprisingly, it was the 5th most watched spot in all of Brazil last month. Don’t take our word for it, though. We’ve included a clip from Meio&Mensagem below highlighting everything that makes this spot a favorite. Can’t read Portuguese? Well then you’ll just have to take our word for it.

Be sure to check out the spot above (it’s subtitled for those English speakers out there who love futbol and need to sell things).



The Wave festival has tapped Carlão Busato to do their advertising for their award show about advertising. The irony is not lost on them. Give the spot above a looksie and see if you can’t catch what is out of place in this every-day scene from a Brazilian kitchen.


Have you ever taken the cable cars between the Baiana, Alemão/Kibon and Itarare stations in Rio De Janeiro, Brazil? I know. Who hasn’t right?

Well, just in case you’ve never even heard of these cable cars add them to your bucket list, folks. As is evident in Gualter Pupo’s newest spot for Kibon, 10 local artists have taken to the roofs of Alemão and created 22 breathtaking rooftop paintings bringing the finest of art galleries to everyday Alemão. The cable cars are now the most popular tourist destination in Rio de Janeiro surpassing even Sugarloaf Mountain and Christ the Redeemer (the statue, not the man).

Give Creativity Online’s article a read and definitely check out the spot HERE.


Huge congratulations are in order to Carlão Busato for picking up a Silver Sol Award in the Film Craft Category at the FIAP Awards. The spot that won him the silver was “Don’t Look Back” for Burn. If you haven’t seen it yet, definitely click play on the video above. We can guarantee you, you’ve never seen anything like it.

Well done, Carlão!


From the moment the first human uttered its first chuckle, the question of “What is funny?” has plagued our species as we time and time again tried to bring smiles to our friends, impress persons of romantic interest, and uplift the otherwise downtrodden. “What is funny?” is one of the most elusive questions on the planet and in an interview with Source E Creative Hungry Man’s very own Hank Perlman, Kevin Byrne and Raquel Balsam attempt to answer this age old question.

Spoiler alert: it’s poop. Poop is funny.


Hungry Man set the 3rd annual Ciclope Festival ablaze this week racking up three awards and earning five finalist nods in a variety of categories, such as…

Silver – Grey Poupon “The Chase” by Bryan Buckley

Bronze – Comedy Central “Siesta” by Bryan Buckley

Finalist – Geico “Hump Day” by Wayne McClammy

Finalist – Nike Golf “No Cup Is Safe” by Wayne McClammy

Visual Effects
Finalist – Geico “Hump Day” by Wayne McClammy

Finalist – Google “Jess Time” by Nanette Burstein

Music Video
Finalist – “Marx Was Santa Claus!” by Carlão Busato, Gualter Pupo, & João Caetano Feyer

Live Experience
Bronze – “aMAZEme” by Gualter Pupo

A little bit about the Ciclope Festival

Unlike most advertising festivals, CICLOPE focuses on the art of execution, rather than the agencies’ ideas. Whether it’s a TV commercial, a mobile app or an interactive installation, they truly believe a good execution is as important as the idea, and extremely determinant for the consumer´s experience.

In short? Well done everyone! This is a great day for Hungry Man.


Hungry Man Brazil is one of three production companies to be nominated for the Caboré Award, the most coveted of awards in the Brazilian market. Established by Meio & Mensagem in 1980, every production company and ad agency in the country vie for nominations annually in any one of Caboré’s thirteen categories. This year, Hungry Man Brazil has the honor of being nominated for the cream of the proverbial crop; Best Advertising Production.

This is all old hat to our South American brethren, though, as they have been nominated for this honor once before in 2008, which was none too shabby when you take into account the São Paulo and Rio de Janeiro offices were formed a mere three years earlier in 2005 under the leadership of Alex Mehedff, Bryan Buckley and Gualter Pupo. Since 2005 HM Brazil has garnered over 35 awards (including 18 Cannes Lions) and have even branched off from solely doing to commercials. HM Brazil has started a new and exciting arm of the company that they have dubbed Hungry Man Projects. Hungry Man Projects deals in online content, television, and cinema.

As busy as they are, though, our São Paulo and Rio offices still manage to create amazing commercials year after year, and it comes as no great surprise that they should be honored at the 34th annual Caboré Awards.

Congratulations to everyone in our São Paulo and Rio de Janeiro offices. You make all of us here at Hungry Man — from London to LA — very, very proud.

O Globo calls Brazilian House, “One of the best – if not the best – GNT Productions.” Directed by Alberto Renault, Brazilian Houses is an intimate look into the architecture of some of Brazil’s best homes, though, given the eloquence with which Patricia Kogut describes the show in her review, it becomes clear that Brazilian House is not simply an ode to four walls and a ceiling. The show goes deeper, into the heart of the matter. Into, as the old cliche states, the difference between a house and a home.

You can read the article here.


If only the men from “Sex and the City” had learned a lesson or two on how to appeal to women from Mcdonald’s.

Men of the world, maybe it’s time you take a lesson from Mcdonald’s book of impressing the ladies. It seems like there’s some tough competition for you guys out there and it’s not just your 6 foot 2 chiseled French neighbor with the adorable puppy dog. Carlão Busato directs this hilariously wacky and fun spot for Mcdonald’s in collaboration with PPM Films Vienna and DDB Tribal. Shot for the European Market, director Carlão Busato takes the the latest Mcdonald’s ad down a quirky road in what may be quite possibly, the most creative attempt to make Mcdonald’s more appealing to women. Sprinkled with guest appearances from clones, piano love melodies and a man on a singular carousel horse, we HAD to ask Carlão to describe the creative process a little below.

Carlão Busato:
“The creative process overall, was pretty intense and full of freedom. After my treatment was done, which included a much more intense and radical craziness than originally written in the scripts, we got together with the agency to finalize the scripts.
But for me, the greatest thing that happened was that the carousel horse came up from a limitation we had. The original idea was to have a real horse in the film, but of course, McDonalds didn’t allow us to have it inside, so I thought: let’s have a fake horse, a cheesy horse made of fiber. Everybody loved the idea and we had that amazing carousel horse moving towards the girls. 
Regarding the explosions by the end… well, each time that I have the opportunity I try to have explosions… and zombies”


To say that Alex Mehedeff is simply the managing partner and executive producer for Hungry Man Brazil would just be breaching the tip of the iceberg. Having worked with Hungry Man for the past 8 years, Alex has more than a few notches under his belt. As well as managing a multi format division of Hungry Man, *Hungry Man Projects, Alex is an established producer, avid bicyclist and actor. (You can see him in the Mini Cooper video below) The multi talented man was recently interviewed by Trustcollective.com.  Alex shared his tips for success, the future of business in Brazil and some fun anecdotes about Cannes.

See the full interview below or by clicking  here.


Dove for Men – “Slow” Directed by Carlão Busato.

Hungry Man recently garnered international acclaim for its brilliant campaign for Dove’s Men + Care shampoo line. What’s the secret to creating work that appeals equally to both a Brazilian and global audience?

Hungry Man is one company with many international hubs. Each of our directors can and does work through all of its offices.

So with this kind of culture and business model, our work is always positioned creatively to appeal to the international market, no matter where it comes from.  We just happen to be in a market that speaks a different language, Brazilian Portuguese.

Therefore, we’re always looking for opportunities and making sure we try our very best to make work that speaks to audiences abroad, both creatively and in terms of production quality.

Our work is under constant internal review by everyone in the NY, LA, and London offices.  So our directors and our entire team are always being ‘watched’ in a way.  That really drives us to seek out recognition that goes beyond the Brazilian world.  Sometimes it’s possible to make a project work just by being Brazilian, but it’s often more than that.  It’s about always adjusting your viewfinder to find a ‘universal’ story.

One of the main reasons we opened Hungry Man in Brazil was to build and export director talent. That is our mission.  It’s in our DNA to allow talent to grow and find recognition so that they can work in other markets and bring that experience back to share with local creatives, producers, sales reps, DPs, etc. To us, the international aspect of the business is pretty much the base of our creative thinking.

Tell us about a fond memory from a previous visit to the Cannes International Festival of Creativity. What are you looking forward to most about Cannes 2013?

One fond memory comes from the time Hungry Man invited me to hit the stage with them in 2005 to receive the Gold Film Lion for the MINI Cooper Counterfeit work we did in Brazil together, which I produced with Ralph Laucella, our then-line producer. As will happen on some productions, I had jumped in to do a little acting for the final piece. So we’re at the Lions Awards ceremony, all waiting for our signal to go on stage. When the announcer finally calls on us, he says, “We now invite the advertising agency Crispin Porter + Bogusky, production company Hungry Man, and the actor of the work to come onstage!”

I remember calling the entire team that worked on pretty much all of Hungry Man’s projects in Rio, and telling them that it had won Gold!!  That was a moment, for sure!  That was when I really discovered the ‘competitive’ edge Cannes has in the advertising industry.  And growing up in competitive swimming, it hit me really well.  It felt really, really good.

I remember calling the entire team that worked on pretty much all of Hungry Man’s projects in Rio, and telling them that it had won Gold!!  That was a moment, for sure!  That was when I really discovered the ‘competitive’ edge Cannes has in the advertising industry.  And growing up in competitive swimming, it hit me really well.  It felt really, really good.

Funny thing was that I really hadn’t gotten so involved in ‘winning lions’ at Cannes before that.  It was all about business networking and building relationships.  Since then, I always get very anxious to see the short list and find out what’s in there for possible Lions. Today, with so many different categories and emerging forms of content, we’ve founded Hungry Man Projects, which handles multi-format and integrated work.


Mini Cooper – “Counterfeit Minis” Directed by Bryan Buckley

With the both the Olympics and the World Cup coming to Brazil over the next three years, how is Hungry Man especially well-positioned to help advertisers looking to capitalize on the world’s two biggest sporting events?

We’re an international production company with almost eight years in-the-making in Brazil.  We have a very solid business in Brazil.  Besides that, 99% of the projects involved in these two global events will require considerable international knowledge of how to do business in Brazil. A company with our experience will be an invaluable asset, helping foreign advertisers to hit the ground running.  We have offices in key locations, usually in the markets that drive these types of projects, so we can be a full-service solution for them.  Besides that, we’ve got talent – not only Brazilian talent, but also international talent – to help drive these projects to garner the objectives and results needed.

Beyond the abundant business opportunities and talented creatives, what are some things that international advertisers can look forward to when they plan to work in Brazil?

Advertisers can look forward to meeting and engaging in a culture that really is its own thing: a melting pot called Brazil that speaks Portuguese in the middle of Latin America, where no other country does.  So although people call us ‘Latin Americans,” we’re not; we are Brazilians.  Ask anyone that is from Brazil or any foreigner living in Brazil.

Advertisers can also expect a lot of respect and passion.  It’s in our blood.


Director Gualter Pupo teamed up with JWT Brazil to shoot a short mini documentary for the heartwarming new approaches AC Camargo Hospital is taking for their pediatric Oncology department. The hospital has taken a unique approach to treating the young patients stricken with Cancer. JWT Creatives Hernan Rebalderia and Santiago Dulce reached out to Gualter about the concept of a “SuperFormula” box. The idea was to cover conventional IV and medicinal treatments with packaging resembling that of famous superheros like; The Green Lantern, Superman, WonderWoman and Batman to make the process less scary for children.  A series of comics were also created alongside the boxes in which the superheros went through similar treatments like that of the children to become stronger and more powerful. Gualter said, “The super formula box is an injection of hope, energy for the kids.”


The shooting process consisted of Gualter and the production team visiting the hospital three times. They went on to shoot in the factory where the “Superboxes” were made and to the animation studio Vetro Zero where the comics were designed. In order to bring the interviews to life, Gualter  filmed the doctors outside of the hospital. Gualter and the team will return in six months to  check the results and thoughts from the doctors, nurses and children. The spot has already been picking up a ton of press everywhere and was featured in Creativity as Pick of the Day.





No longer will an empty refrigerator filled with only a jar of Mayonnaise cast you to the bottom rung of society. In these recession times, who would have thought mayonnaise could be one of the kitchen pantry’s most versatile options? Director Gualter Pupo teamed up with Ogilvy Brasil to create the “Food Slot”,  a slot machine that was placed in a Brazilian supermarket that gave out over 280 different combinations of recipes utilizing Hellman’s Mayonnaise. The project took over 4 months of research and development to create all of the killer recipes. Watch the spot below to see grocery buyers hilarious reactions. The spot is called, “Jackpot” and has already been picked up by Bestads, Adforum and Adsoftheworld!



In the latest ad for Ford out of JWT Brazil called, “Reading Your Mind“, director Carlão Busato takes us to a futuristic Ford testing lab where a mind reading test takes an unexpected turn. But really, of all the superhero powers; flying, mind reading and radioactive spider like abilities, I’d definitely say mind reading ranks at the bottom of the 3. Like you really want to hear what Angela from HR thinks about as she puts up yet another cat poster. Check out the spot here!


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That expression is priceless.

The prestigious AICP awards show is right around the corner and we are excited to announce the selection of several of our works for the shortlist! The AICP is taking place this year during the week of June 4th. Take a look at the list below to see the nominated gems.

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Bryan Buckley’s Oscar premiere commercial, “The Chase” for Grey Poupon has been nominated in the follow categories.

Agency Art Direction, Copywriting, Editorial, Humour, Performance Dialogue, Visual Style, Viral /Web films

Max Joseph’s PSA for the Rainforest Alliance, “Follow The Frog” has been nominated in the following categories.

Copywriting, Editorial

Nanette Burstein’s heartfelt spot for Google Chrome, “Jess Time” has been nominated in the following category.

Performance Dialogue

Our collaboration with Droga5 and Hennessy captured the essence of professional boxer Manny Pacquiao throughout the streets of the Phillipines. “Manny” has been nominated for best “Original Music”.

Last but not least comes Director Gualter Pupo and artist Marcos Saboya’s impressive 250,000 book maze that premiered at the London Olympics 2012. The project teamed up with OXFAM to donate books to charity.  “aMAZEme” was nominated for a NEXT Award in the Experiential category.

Here at Hungry Man, we’ve got QUITE the voracious appetite. When we heard the ONE SHOW finalists had been announced you can best believe we were hungry for those little silver, bronze and gold pencils. We’ve got quite a few spots up in the running for the coveted pencils, take a look below to see the Hungry Man nominees or visit the site by clicking here. Congratulations to Hungry Man!

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Public Service Integrated Branding Campaign

Steve Bendelack/ Grey London/ British Heart Foundation / Minni Vinnie

Consumer TV :60 Single

Nanette Burstein / Google Creative Lab / Google / Jess Time

Bryan Buckley / Saatchi and Saatchi NY / Tide / Miracle Stain

Consumer TV : 30 Single

Wayne McClammy / The Martin Agency / Basket / Geico

Consumer TV Over :60 Single

Wayne McClammy / 72 and Sunny/ The Replacer / Call of Duty

Non Broadcast Online

James Gooding/ Droga 5 / White Paper / Puma

Bryan Buckley / CPB / The Chase / Grey Poupon

Branded Content Online

James Gooding / Droga 5 / White Paper / Puma

Integrated Branding -Consumer Campaign

Bryan Buckley/ Cpb / Pardon Me / Grey Poupon

Out of Home – Transit & Installations – Single

Project /Ogilvy Brasil / Coca Cola / Sprite Shower




Wayne McClammy / 72 and Sunny / Activision Publishing / Call of Duty: Black Ops II – The War of the future


Bryan Buckley / CP + B / Grey Poupon / The Chase

Interactive Advertising – Environmental / Experiential – Single

Projects / Ogilvy Brazil / Coca Cola / Sprite Shower







Here is this month’s HUNGRIEST fan! 

This gentle soul mistook our Facebook and website for Hungry Man Frozen Foods.  Good Grief.

To read more Hungry Man Love and Hate Mail from our fans click here.


Hungry Man Fan Letter



The Brazilian ‘AdAge’ – Meio e Mensagem, has released its annual report on Agencies, Advertisers and Production Company’s standings / rankings. The Hungry Man Brazil office has been ranked  the #3 production company in all of Brazil! This is especially incredible considering HM Brazil  opened its doors only 7 years ago. Hungry Man Brazil has been pulling out all the stops these past few years with incredible work such as the Cannes Lion award winning “Sprite Shower” out of the *Projects division and most recently with Carlao Busato‘s “Dove For Men-Slow” ad that has since gone viral on Youtube. Congratulations to all for the great work!

Claro Mobile declares its love for Rio in this spot directed by Gualter Pupo.  Daily sunset applauses on Ipanema beach, desire to have Açai anywhere you walk, waterfalls 15mins bike ride from the beach, amazing coastal landscape with hiking and rock climbing with stunning views, overtaken by street art, and , right – the most beautiful girls in the world… There’s more too.

If you haven’t been to Rio, well, that’s your loss.

View the spot!


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Directed by Carlão Busato for Hungry Man BR out of Ogilvy & Mather Brasil comes the latest spot for Dove Men. A man mistakenly using woman’s shampoo creates some off putting and bizarre consequences in the office. Finally! A solution for all the naive men out there who think they can just use ANY type of shampoo..how about them apples?

The spot has already garnered over 720,000+ views on Youtube in 4 days and over 100,000+ shares on Facebook. It has also been featured in Creativity’s PICK OF THE DAY and AgencySpy already!



For 3 days, starting today, if you live in Sao Paulo and happen to swing by Market Plaza Shopping Mall, you will be able to enter Shell Helix’s simulator and have a brand experience like no other.  As you experience the simulator in various weather type conditions, many cameras will capture your reactions, to be later included in a spot that will air online.  The *Projects team: Fabio Pinheiro, Armando Ruivo, Gualter Pupo and with collaboration from upcoming director Caco Santana, with production team lead by exec producer Rodrigo Castello and line producer Mariana Beltrão, have been designing and building this puppy for the last 20 days, integrating up to date technology to create a branded consumer experience.  Be our guest to try it out!


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The Hungry Man Director’s Summit 2013 started off with a bang this year. Hungry Man staff and directors from New York, London, Rio de Janiero and Sao Paulo, Brazil were all in attendance at the Los Angeles office.  The festivities included an opening night  Margarita/Taco Party complete with a Mariachi Band welcome party!  Click here  to view the full album!



The spot directed by Joao Caetano Feyer for Claro Mobile / Ogilvy Sao Paulo with Int’l Football Celebrities Ronaldo & Neymar Jr, is a finalist on the SBT (2nd Largest Network Channel in Brazil) “Best Commercial of The Year 2012”.   The spot was shot in Sao Paulo early in the year 2012. Check it out here.

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Brazilian directors Carlao Busato, Gualter Pupo and Joao Caetano Feyer joined forces to co-write and co-direct an unusual music video christmas message for the band “Johnny Lipstick and the Bad Licks”.
“Marx Was Santa Claus” chronicles the life of an old communist intellectual who to survive needs to work as Santa Claus. In this little saga, dwarves, orgies, drugs permeate the life of the protagonist.
Johnny Lipstick and the Bad Licks is a musical project by Carlão Busato who grew up singing in a local Curitiba, Brazil band.   The song “Marx Was Santa Claus” was recorded at Jamute Audio studio in São Paulo, and featured song production by James Feeler and Paul Corcione.

In this new film for Duracell created by Sao Paulo Agency 9ine and Directed by Brazilian Gualter Pupo, MMA (Mixed Martial Arts) World Champ Anderson Silva stars the film shot in stop motion.  Watch out for a cameo appearance by Ronaldo “The Phenom”.

[vimeo]https://vimeo.com/55771716 [/vimeo]

duracell duracell2 duracell3 duracell4 duracell5 duracell6 duracell7

(Niemeyer in his office on Copacabana, Rio de Janeiro with one of the cities curves in the bg.)

Although he is worldly known for ‘making’ Brasilia (Brazil’s Capitol) with its curves and shapes back in 1959, Oscar lived most of his life in Rio de Janeiro, Brazil.   Rio de Janeiro is also where Hungry Man opened its first Brazilian Office, in mid-2005.

Oscar Niemeyer, born 1907, became ill recently and passed away Dec 05, 2012.  Oscar often described his ‘curves’ in his drawings “it’s what I see in women”, literally transferring them into his concrete designs, material he chose to create his aesthetic revolution in architecture.

It is common to recognize the spirit of Rio de Janeiro in his creations.  It is even more common to recognize the cities greatness and its horizons of pure nature when observing either north, south, east or west when you are in Rio de Janeiro.

We, Hungry Man, with Brazilian spirit and soul, honor him for the brilliance he brought to life and creations he left behind in his lifetime through his works standing throughout the world.

An inspiration to all of us, story tellers.

A “Great” has come and gone.  Leaving behind a visual opportunity to shine through your own vision.

Note: Hungry Man Director and Founder, Bryan Buckley, shot for the first time in Rio almost 10 years ago, in 2003.  And on his first project, for Diageo’s Archer’s Acqua and Mother London, chose to shoot one of the ‘stunt’ scenes on an Oscar Niemeyer creation.

Rest well Oscar.


Brazilian Director Carlao Busato and LewLara/TBWA Sao Paulo Agency have just released their latest work for Nissan.  If you know someone who has major problems in getting stuck, or “Mud – Stuck”, try this cure!



Directed by Brazilian Director Gualter Pupo for W+K Sao Paulo, the spot focuses on how important your coca cola bottle will be for the World Cup.  The bottles will actually be made into Maracana Stadium Seats when recycled.  The spokesperson for this add is none other than Brazilian Celebrity Luciano Huck, and has a cameo appearance from Martha, the #1 Woman Football player in the World.


Hungry Man *Projects division and Director Joao Caetano Feyer presented northeastern graffiti artists ACIDUM to W+K Sao Paulo creative team when asked about any interesting graffiti art we knew of.  Next step, Smirnoff signing off on the new technique where graffiti murals are only visible at night, under black lighting.  Armed with the new graffiti spray paint in the market, ACIDUM, W+K Sao Paulo and Director Joao Caetano Feyer went after some hot spots in the mega metropolis city of Sao Paulo to create Art visible only at night.  For a sneak peak of what the murals looked like, here’s one of the films of the project.  There will be more, stand by!




These web films focus on stories behind the 1986, 1994, 1998 & 2002 World Cups. Ronaldo, the spokesman and adman for the brand, takes the host seat and interviews some historical figures from Brazil’s Official National Team. A 5 part series where each segment has 1 ‘family’ member.  Careca, who played in the 1986 World Cup and was a soccer/football star during the mid to late ’80’s in Brazil, Bebeto who scored the memorable goal on July 4th, 1994 in the US World Cup playing against none other than the host country team, Denilson who was part of the 1998 World Cup Brazil Team and was close to Ronaldo at the time when a tragic afternoon slammed focus on final game day, Felipao – the renowned Brazil Team Coach known as a ‘father’ figure to players at the time and worked with Ronaldo and team to win again the Cup, and Leandro Damiao, who is now a player on Brazil’s National Team all talk about their experiences and what it means to be on the Brazil Team…



Hungry Man has amassed yet another fortune to our roster of  directors this year with the signing of Swedish directors Robert Nylund and Axel Laubscher.

Robert Nylund- Director / Zombie?


Robert Nylund has over 8 years of experience as a director at Social Club in Stockholm, and has directed commercials around the world in Scandinavia, Germany, Spain, Belgium, Japan and the US. His work has garnered awards from several distinguished shows including Cannes, Spotlight, Klappe, NY festival, ADC, Prague International Festival, Epica, Eurobest and Cresta. At the heart of Robert’s work lies a subtle humor based around human experience and a love for both strong storytelling and  beautiful cinematography. At the heart of Robert’s work lies a subtle humour based around human experience and a love for both strong storytelling and uniquely beautiful cinematography.


Axel Laubscher is excited to join hungry man!


Axel Laubscher is an experienced director having worked in a number of countries, languages (of which he speaks four) and made both short films and commercials. He founded Swedish production company Social Club in 2002 and has won myriad awards from all around the world including a Cannes Golden Lion and Swedish Golden and Silver Eggs. A great storyteller with a unique sense of humour and love of working with actors, Axel’s films blend emotion, cinematography and memorable performances.

Recently Axel has worked on a project for BYGGMAKKER that followed the company’s history in film from the 1890s to the present day based on a variety of archived footage. Rather than shooting on digital and attempting to recreate the film look of different eras in post-production, Axel chose to film with the equipment of each era including crank-up cameras, 16mm, 35mm, reversal, positive and VHS. The project is a perfect example of the unique diversity and experience that Axel brings to all of his work.


We here at Hungry Man feel it’s very important to take pride in one’s work, that’s why we’re pleased as punch to hear that our boys over at Funkhaus Design are as proud of the work they did on our new website as we are. It looks great, it works great, and these folks are responsible. Here’s what they have to say about Hungry Man’s site and all of the amazing new features (three of which we didn’t even know we had until we read this blog post).


Hungry Man Director Joao Caetano Feyer and Artplan agency in Rio de Janeiro have teamed up with the BMG (or the Blue Man Group to BMG laypersons) to promote Telecom Italia Mobile’s newest fiber optic service, TIM Live. The spots will be airing during prime time on all major Brazilian networks and the product itself will begin its launch in São Paulo but the BMG will roll it out to major Brazilian cities by the end of 2012.

…that was a joke, by the way. Don’t expect the Blue Man Group to show up at your house and/or apartment…. because they won’t…

What if Santa knocked on your door and gave you something you asked for 40 years earlier?  [vimeo]http://vimeo.com/22923740[/vimeo]



Hungry Man’s Brazilian offices in Rio & Sao Paulo, let’s have a ball!

Congratulations Rio! It’s the first time a South American country has been a Host City to The Olympics! The Olympic Flag has been handed over to the Mayor of Rio De Janeiro, Eduardo Paes.

Check out the latest photos of aMAZEme, a Hungry Man Projects (multi format division) production created by Hungry Man’s Director Gualter Pupo and artist Marcos Saboya.

Here’s a time lapse build video of aMAZEme produced by our multi format division Hungry Man Projects – the maze was created by our director Gualter Pupo with a co-creator Marcos Saboya.

Wired Aperture rocks daily images. Today they love them some Gualter.

An art installation so spellbinding word has crossed the proverbial pond from one nation’s capitol to another. Check out what the Washington Post has to say about Gualter Pupo’s aMAZEme.

Pshhh. You think you’re cool just cause your car has a V8 “engine”? Face it babycakes, engines aren’t real. Just like Santa. Carlao Busato shows us how cars REALLY work.


2.5 metre high walls made of 250,000+ books,
Large Maze in the shape of a fingerprint
that is the size of 500 square metres,
Touch screen installations hidden in these walls,
London Olympics 2012 Festival

Hungry Man director Gualter Pupo in collaboration with Marcos Saboya and the hungry man *Projects team are setting up this art installation for the London Olympics 2012. Watch the magic happen here:


Do you love art and plan on being in London on July 31st? If you answered “yes” to both parts of that very leading question then you should come on out to the launch of aMAZEme, the brand new art project by Marcos Saboya and Gualter Pupo! It will be running from July 31st to August 27th, so if you can’t make it out for the launch you should still check it out through the rest of the month. It’s going to be epic!

2011 brought Bieber Fever to the world. 2012’s largest epidemic….is a KISSDEMIC. Carlão Busato’s new spot for “Close Up” shows us just how the world is affected when everyone’s breath is 3x cleaner from eating Close Up. Prepare for Kiss- teria!!

Hungry Man’s PROJECTS SPRITE SHOWER for Ogilvy Sao Paulo, has been selected by Brazilian publication MEIO & MENSAGEM as 1 of 10 most Innovative Ideas from Brazil.

The Human Size Soda Fountain was designed, built and placed in Buzios, Rio de Janeiro by our *PROJECTS division, our new multi format production division based out of Sao Paulo. Sprite Shower picked up 3 Lions in Cannes this year – Gold in Promo & Activation, Silver in Outdoor and Bronze in Promo & Activation also.

The article is in Brazilian Portuguese, but if you use a ‘translator’ plug in on your browser, you can view all of the 10 ideas!

Happy Mother’s Day from everyone here at Hungry Man!

Have you been to Buzios (2 hr drive from Rio de Janeiro, Brazil) yet? If not, you missed out on Hungry Man *Projects SPRITE SHOWER!
Refresh Your Ideas…
Agency: Ogilvy Sao Paulo.
Director: Gualter Pupo

We present Hungry Man’s new loft space in the city of Sao Paulo, Brazil!

Brazilian Director Carlao Busato’s latest spot for MITSUBISHI Lancer for Africa Sao Paulo Agency is up on Creativity.com (Adcritic.com)! Check it out!


Thanks Paulo Gandra! You were an inspiration to us all with your youth and energetic mind and soul!

Gotta Have Swagger.



The year is 1984, and on the rural East Coast of New Zealand “Thriller” is changing kids’ lives.

Inspired by the Oscar nominated “Two Cars, One Night”, BOY is the hilarious and heartfelt coming-of-age tale about heroes, magic and Michael Jackson.

BOY is a dreamer who loves Michael Jackson. He lives with his brother ROCKY, a tribe of deserted cousins and his Nan. Boy’s other hero, his father, ALAMEIN, is the subject of Boy’s fantasies, and he imagines him as a deep sea diver, war hero and a close relation of Michael Jackson (he can even dance like him). In reality he’s “in the can for robbery”. When Alamein returns home after 7 years away, Boy is forced to confront the man he thought he remembered, find his own potential, and learn to get along without the hero he had been hoping for.

Be sure to check out the rest of Taka Waititi’s work.


2011 would have been a lot less fun without the work of Hungry Man. The Baldwin-Krasinski New Era showdown, directed by Bryan Buckley and created out of The Brooklyn Brothers, was hands down one of year’s most entertaining campaigns. Buckley also let us “Watch Any Device on Conan,” for TBS and continued to show his chimp-flavored finesse with another Super Bowl spot for Career Builder, “Parking Lot.”


Buckley also teamed up with Hank Perlman on a pair of high-action laffers for TNT out of Grey, N.Y., “Don’t Miss a Second,” every bit of which you really shouldn’t miss, and “Wherever You Go,” which starred Timothy Hutton as lead spy guy.


Brian Billow contributed his own funny moments to The Martin Agency’s “Shopping List” campaign for Walmart, including a can’t-miss scene featuring armpits, while Taika Waititi turned out some major longform moves, including the hilarious Sour Patch Kids’ “World Gone Sour” music video out of Mother New York, which gave a taste of what happens when Sour Patch Kids don’t get chomped, a hilarious teaser to the agency’s upcoming video game with the same theme. He also brought more musical levity to Cadbury, with a four-minute underwater serenade to swimmer Rebecca Adlington.


Other fun turns came out of South America, including the Carlao Busato– directed “Drunk Valet,” Ogilvy Brazil’s latest smart move against drunk driving, for Bar Aurora and Boteca Ferraz, which cleverly employed the services of an “intoxicated” valet.

Read the Creativity article here.


We wish everyone a Happy 2012 filled with health, joy and positive energy!!! Remember to love your loved ones and your neighbors. Give it your best this 2012!!!!

2011 going going going, and 2012 just around the corner.

Thanks to all who came by the Hungry Man lounges at last night’s AICP Holiday Party! You helped make us the best-looking bunch in the place.