Do you remember the first time you heard the word “meme?” For most of us it was within that last decade. If you’re still unfamiliar with the term Carlão Busato and Doritos have created a crash-course in all things internet memes. They have created the memeiest meme-filled soon-to-be-a-meme-itself commercial that’s ever memed the meme-box (computer). It has absolutely everything you have ever asked of the internet… well… almost everything.


For the third time in its eleven year run, Hungry Man Brazil has been nominated for Best Advertising Production Company at the Caboré Awards. This is an insane achievement and, of course, a true honor. It’s such a big deal, in fact, that the letters of nomination are submitted via owl cages. And, no, that’s not a euphemism. They are hand delivered in actual owl cages. Winners aren’t announced until the Gala Ceremony on Dec 5, 2016 so between now and then head on over to HungryMan.com and check out all of the wonderful work our Brazilian brothers and sisters have been cooking up down there. You’ll very quickly understand why an owl cage was so ardently proffered their way.


Carlao Busato’s latest spot for Mondelez proves that nothing beats sharing a candy bar with a friend, even when that friend is a soaking-wet ghost girl crawling out of your television. The folks over at Creativity Online certainly agree. I mean, hey, who doesn’t like chocolate?


Well, we have officially made it. The future. I assume all of you know what I’m talking about but for that one dude out there who hasn’t been on the internet in a week (what are you even doing with your life?) I’ll explain… today… is Back to the Future Day!

That’s right, when Bob Zemeckis brought Marty McFly back for another Back to the Future, he sent he and Christopher Lloyd back into the future to the date, October 21st, 2015. For weeks Buzzfeed and every Buzzfeed ripoff out there have been discussing what the film got right and wrong so I won’t waste your time herein, but rather suggest you all take a moment today to enjoy the very last time you’ll ever be in the future. Because after today we’ll officially be in the past. Or… well… at least until it’s time for all of us to get our asses to Mars in 2084.

In remembrance of the past’s future, here’s a little throwback to Hungry Man’s past in which Carlão went back to the future that is currently our past but was at that time our future and oh no I’ve got a nosebleed…



The 2015 Clio Awards Shortlist is out and Hungry Man is all over that B! Under the category of Film/Product Service Hank is nominated for his Amazon spot, “Talking to Things,” featuring Gary Busey and Wayne is nominated for his internet-breaking “Madden Season” music video. Ricardo’s “First Days Out” commercial for Pedigree is also in the Film/Product Service category as well as the Social Media category. Under the Film Technique/Editing Carlao’s “Mole” spot for the Sao Paulo Creative Club scored a nod and none of us were surprised.

This is normally the point where I would explain to the uninitiated what the Clio Awards are but at this point I really don’t feel I have to. If you don’t know Clio by now… well… I’ll just let Harold Melvin & The Blue Notes explain it.


Our boy Carlão Busato is at it again. AdWeek has highlighted his newest ad for Creative Club São Paulo, “The Fall and Rise of The Mole” calling the commercial “beautiful,” “gross,” “disturbingly conceived,” and “gorgeously made.” They also called it “brilliantly insane” but I figured two more adjectives might be too mu— oh hey look at that.

Anyways, watch the spot (no pun intended) above unless you have a weak stomach where moles are concerned, in which case film yourself whilst watching and post your reaction video on YouTube… ya know… for funsies.


The Wave festival has tapped Carlão Busato to do their advertising for their award show about advertising. The irony is not lost on them. Give the spot above a looksie and see if you can’t catch what is out of place in this every-day scene from a Brazilian kitchen.


Huge congratulations are in order to Carlão Busato for picking up a Silver Sol Award in the Film Craft Category at the FIAP Awards. The spot that won him the silver was “Don’t Look Back” for Burn. If you haven’t seen it yet, definitely click play on the video above. We can guarantee you, you’ve never seen anything like it.

Well done, Carlão!


Hungry Man set the 3rd annual Ciclope Festival ablaze this week racking up three awards and earning five finalist nods in a variety of categories, such as…

Silver – Grey Poupon “The Chase” by Bryan Buckley

Bronze – Comedy Central “Siesta” by Bryan Buckley

Finalist – Geico “Hump Day” by Wayne McClammy

Finalist – Nike Golf “No Cup Is Safe” by Wayne McClammy

Visual Effects
Finalist – Geico “Hump Day” by Wayne McClammy

Finalist – Google “Jess Time” by Nanette Burstein

Music Video
Finalist – “Marx Was Santa Claus!” by Carlão Busato, Gualter Pupo, & João Caetano Feyer

Live Experience
Bronze – “aMAZEme” by Gualter Pupo

A little bit about the Ciclope Festival

Unlike most advertising festivals, CICLOPE focuses on the art of execution, rather than the agencies’ ideas. Whether it’s a TV commercial, a mobile app or an interactive installation, they truly believe a good execution is as important as the idea, and extremely determinant for the consumer´s experience.

In short? Well done everyone! This is a great day for Hungry Man.


If only the men from “Sex and the City” had learned a lesson or two on how to appeal to women from Mcdonald’s.

Men of the world, maybe it’s time you take a lesson from Mcdonald’s book of impressing the ladies. It seems like there’s some tough competition for you guys out there and it’s not just your 6 foot 2 chiseled French neighbor with the adorable puppy dog. Carlão Busato directs this hilariously wacky and fun spot for Mcdonald’s in collaboration with PPM Films Vienna and DDB Tribal. Shot for the European Market, director Carlão Busato takes the the latest Mcdonald’s ad down a quirky road in what may be quite possibly, the most creative attempt to make Mcdonald’s more appealing to women. Sprinkled with guest appearances from clones, piano love melodies and a man on a singular carousel horse, we HAD to ask Carlão to describe the creative process a little below.

Carlão Busato:
“The creative process overall, was pretty intense and full of freedom. After my treatment was done, which included a much more intense and radical craziness than originally written in the scripts, we got together with the agency to finalize the scripts.
But for me, the greatest thing that happened was that the carousel horse came up from a limitation we had. The original idea was to have a real horse in the film, but of course, McDonalds didn’t allow us to have it inside, so I thought: let’s have a fake horse, a cheesy horse made of fiber. Everybody loved the idea and we had that amazing carousel horse moving towards the girls. 
Regarding the explosions by the end… well, each time that I have the opportunity I try to have explosions… and zombies”


In the latest ad for Ford out of JWT Brazil called, “Reading Your Mind“, director Carlão Busato takes us to a futuristic Ford testing lab where a mind reading test takes an unexpected turn. But really, of all the superhero powers; flying, mind reading and radioactive spider like abilities, I’d definitely say mind reading ranks at the bottom of the 3. Like you really want to hear what Angela from HR thinks about as she puts up yet another cat poster. Check out the spot here!


Screen Shot 2013-05-30 at 11.18.51 AM


That expression is priceless.

Directed by Carlão Busato for Hungry Man BR out of Ogilvy & Mather Brasil comes the latest spot for Dove Men. A man mistakenly using woman’s shampoo creates some off putting and bizarre consequences in the office. Finally! A solution for all the naive men out there who think they can just use ANY type of shampoo..how about them apples?

The spot has already garnered over 720,000+ views on Youtube in 4 days and over 100,000+ shares on Facebook. It has also been featured in Creativity’s PICK OF THE DAY and AgencySpy already!



Brazilian directors Carlao Busato, Gualter Pupo and Joao Caetano Feyer joined forces to co-write and co-direct an unusual music video christmas message for the band “Johnny Lipstick and the Bad Licks”.
“Marx Was Santa Claus” chronicles the life of an old communist intellectual who to survive needs to work as Santa Claus. In this little saga, dwarves, orgies, drugs permeate the life of the protagonist.
Johnny Lipstick and the Bad Licks is a musical project by Carlão Busato who grew up singing in a local Curitiba, Brazil band.   The song “Marx Was Santa Claus” was recorded at Jamute Audio studio in São Paulo, and featured song production by James Feeler and Paul Corcione.

Brazilian Director Carlao Busato and LewLara/TBWA Sao Paulo Agency have just released their latest work for Nissan.  If you know someone who has major problems in getting stuck, or “Mud – Stuck”, try this cure!



Pshhh. You think you’re cool just cause your car has a V8 “engine”? Face it babycakes, engines aren’t real. Just like Santa. Carlao Busato shows us how cars REALLY work.


2011 brought Bieber Fever to the world. 2012’s largest epidemic….is a KISSDEMIC. Carlão Busato’s new spot for “Close Up” shows us just how the world is affected when everyone’s breath is 3x cleaner from eating Close Up. Prepare for Kiss- teria!!

We present Hungry Man’s new loft space in the city of Sao Paulo, Brazil!

Brazilian Director Carlao Busato’s latest spot for MITSUBISHI Lancer for Africa Sao Paulo Agency is up on Creativity.com (Adcritic.com)! Check it out!



2011 would have been a lot less fun without the work of Hungry Man. The Baldwin-Krasinski New Era showdown, directed by Bryan Buckley and created out of The Brooklyn Brothers, was hands down one of year’s most entertaining campaigns. Buckley also let us “Watch Any Device on Conan,” for TBS and continued to show his chimp-flavored finesse with another Super Bowl spot for Career Builder, “Parking Lot.”


Buckley also teamed up with Hank Perlman on a pair of high-action laffers for TNT out of Grey, N.Y., “Don’t Miss a Second,” every bit of which you really shouldn’t miss, and “Wherever You Go,” which starred Timothy Hutton as lead spy guy.


Brian Billow contributed his own funny moments to The Martin Agency’s “Shopping List” campaign for Walmart, including a can’t-miss scene featuring armpits, while Taika Waititi turned out some major longform moves, including the hilarious Sour Patch Kids’ “World Gone Sour” music video out of Mother New York, which gave a taste of what happens when Sour Patch Kids don’t get chomped, a hilarious teaser to the agency’s upcoming video game with the same theme. He also brought more musical levity to Cadbury, with a four-minute underwater serenade to swimmer Rebecca Adlington.


Other fun turns came out of South America, including the Carlao Busato– directed “Drunk Valet,” Ogilvy Brazil’s latest smart move against drunk driving, for Bar Aurora and Boteca Ferraz, which cleverly employed the services of an “intoxicated” valet.

Read the Creativity article here.