For the third time in its eleven year run, Hungry Man Brazil has been nominated for Best Advertising Production Company at the Caboré Awards. This is an insane achievement and, of course, a true honor. It’s such a big deal, in fact, that the letters of nomination are submitted via owl cages. And, no, that’s not a euphemism. They are hand delivered in actual owl cages. Winners aren’t announced until the Gala Ceremony on Dec 5, 2016 so between now and then head on over to and check out all of the wonderful work our Brazilian brothers and sisters have been cooking up down there. You’ll very quickly understand why an owl cage was so ardently proffered their way.

How many times have you been sitting across from the table from your significant other and just known that you’re done with them. You know the relationship’s going nowhere. It’s nobody’s fault, but sometimes these things just don’t work out, and as you sit there you know you have to say something. It’s overwhelming. You can’t last one more day under the weight of all these unsaid words. You simply wish you could hire somebody else to take care of this…

Hungry Man Brazil has come up with the solution… in the world of TV.

Gualter Pupo just wrapped production on Hungry Man Brazil’s latest television show, Closure, the premise of which centers around Rio de Janeiro’s first ever Break Up Agency. You go to them, they break up with your significant other, and everyone goes home happy… with the exception of your former S.O. I don’t imagine they’re too happy.

What could go wrong???

Well, Gulater and our Brazil peeps hope a lot will go wrong, ‘cuz that’s good TV. If you’re in Brazil you can catch Closure on an open network channel called Band, and it will later be broadcast on TNT (with a 2 week gap in between Band and TNT). If you’re in the U.S. and are wondering when you can watch it, that’ll have to wait until our homegrown show is inevitably acquired and remade here in Hollywood which, if American Idol, The Office, Homeland, Dancing With The Stars, Ugly Betty and many other US versions of shows abroad are any indication, should be pretty soon.

Well done Gualter et al. You guys can check out stills from set in the gallery above.


Statistically most of us in the working world rock the clock punching lives of the 9 to 5er, the group of pencil pushers that invented both hours “rush” and “happy.” There’s a smaller collective of people, though, who took jobs that have them work less conventional hours and, indeed, less conventional days. Fire fighters, police officers, nurses, gas station attendants. People who provide services that you and I may not use daily, in fact, some of these professionals you hope never to need, but you’re astoundingly grateful they’re on the clock when you do. Even on days like Christmas.

Well, this year Gualter Pupo and Electrolux decided it was time to give back to these long taken-for-granted occupations. These honorable men and women who work on holidays, who work on birthdays, who work always to ensure our happiness and our safety.

Gualter and Electrolux said it in the spot above, but the rest of us give thanks for all men and women who can’t be with their families during the holidays because they’re busy making sure we can be with ours. Thank you.


Hungry Man’s got the one two punch of emotion today. If Ricardo and Fabio’s CNA spot didn’t move you this morning (like that’s even possible) Gualter Pupo has gotcha covered. His newest spot for Samsung, “First Date,” is a commercial that Shots said on the front page of their website, “… will tug at your heartstrings.” Now I don’t know exactly what a heartstring actually is, but wherever one might find it in the human anatomy this spot is sure to tug at it. Hard.



We’ve had a lot of winners at this year’s Cannes Lions festival and to top things off Gualter Pupo took home a couple himself last week. The spot he did for A.C.Camargo Cancer Center, “Superformula To Fight Cancer” won a silver lion in the Pharma section of the Lions-Health category and a bronze in the Health and Wellness section.

Now, we love it when our directors win awards but this spot holds a special place in all of our hearts and we’re more than thrilled that it got the recognition it deserved. Congratulations, Gualter, for winning an award whilst shedding light on such an important subject.


Have you ever taken the cable cars between the Baiana, Alemão/Kibon and Itarare stations in Rio De Janeiro, Brazil? I know. Who hasn’t right?

Well, just in case you’ve never even heard of these cable cars add them to your bucket list, folks. As is evident in Gualter Pupo’s newest spot for Kibon, 10 local artists have taken to the roofs of Alemão and created 22 breathtaking rooftop paintings bringing the finest of art galleries to everyday Alemão. The cable cars are now the most popular tourist destination in Rio de Janeiro surpassing even Sugarloaf Mountain and Christ the Redeemer (the statue, not the man).

Give Creativity Online’s article a read and definitely check out the spot HERE.


Hungry Man set the 3rd annual Ciclope Festival ablaze this week racking up three awards and earning five finalist nods in a variety of categories, such as…

Silver – Grey Poupon “The Chase” by Bryan Buckley

Bronze – Comedy Central “Siesta” by Bryan Buckley

Finalist – Geico “Hump Day” by Wayne McClammy

Finalist – Nike Golf “No Cup Is Safe” by Wayne McClammy

Visual Effects
Finalist – Geico “Hump Day” by Wayne McClammy

Finalist – Google “Jess Time” by Nanette Burstein

Music Video
Finalist – “Marx Was Santa Claus!” by Carlão Busato, Gualter Pupo, & João Caetano Feyer

Live Experience
Bronze – “aMAZEme” by Gualter Pupo

A little bit about the Ciclope Festival

Unlike most advertising festivals, CICLOPE focuses on the art of execution, rather than the agencies’ ideas. Whether it’s a TV commercial, a mobile app or an interactive installation, they truly believe a good execution is as important as the idea, and extremely determinant for the consumer´s experience.

In short? Well done everyone! This is a great day for Hungry Man.


Hungry Man Brazil is one of three production companies to be nominated for the Caboré Award, the most coveted of awards in the Brazilian market. Established by Meio & Mensagem in 1980, every production company and ad agency in the country vie for nominations annually in any one of Caboré’s thirteen categories. This year, Hungry Man Brazil has the honor of being nominated for the cream of the proverbial crop; Best Advertising Production.

This is all old hat to our South American brethren, though, as they have been nominated for this honor once before in 2008, which was none too shabby when you take into account the São Paulo and Rio de Janeiro offices were formed a mere three years earlier in 2005 under the leadership of Alex Mehedff, Bryan Buckley and Gualter Pupo. Since 2005 HM Brazil has garnered over 35 awards (including 18 Cannes Lions) and have even branched off from solely doing to commercials. HM Brazil has started a new and exciting arm of the company that they have dubbed Hungry Man Projects. Hungry Man Projects deals in online content, television, and cinema.

As busy as they are, though, our São Paulo and Rio offices still manage to create amazing commercials year after year, and it comes as no great surprise that they should be honored at the 34th annual Caboré Awards.

Congratulations to everyone in our São Paulo and Rio de Janeiro offices. You make all of us here at Hungry Man — from London to LA — very, very proud.

Director Gualter Pupo teamed up with JWT Brazil to shoot a short mini documentary for the heartwarming new approaches AC Camargo Hospital is taking for their pediatric Oncology department. The hospital has taken a unique approach to treating the young patients stricken with Cancer. JWT Creatives Hernan Rebalderia and Santiago Dulce reached out to Gualter about the concept of a “SuperFormula” box. The idea was to cover conventional IV and medicinal treatments with packaging resembling that of famous superheros like; The Green Lantern, Superman, WonderWoman and Batman to make the process less scary for children.  A series of comics were also created alongside the boxes in which the superheros went through similar treatments like that of the children to become stronger and more powerful. Gualter said, “The super formula box is an injection of hope, energy for the kids.”


The shooting process consisted of Gualter and the production team visiting the hospital three times. They went on to shoot in the factory where the “Superboxes” were made and to the animation studio Vetro Zero where the comics were designed. In order to bring the interviews to life, Gualter  filmed the doctors outside of the hospital. Gualter and the team will return in six months to  check the results and thoughts from the doctors, nurses and children. The spot has already been picking up a ton of press everywhere and was featured in Creativity as Pick of the Day.





No longer will an empty refrigerator filled with only a jar of Mayonnaise cast you to the bottom rung of society. In these recession times, who would have thought mayonnaise could be one of the kitchen pantry’s most versatile options? Director Gualter Pupo teamed up with Ogilvy Brasil to create the “Food Slot”,  a slot machine that was placed in a Brazilian supermarket that gave out over 280 different combinations of recipes utilizing Hellman’s Mayonnaise. The project took over 4 months of research and development to create all of the killer recipes. Watch the spot below to see grocery buyers hilarious reactions. The spot is called, “Jackpot” and has already been picked up by Bestads, Adforum and Adsoftheworld!



The prestigious AICP awards show is right around the corner and we are excited to announce the selection of several of our works for the shortlist! The AICP is taking place this year during the week of June 4th. Take a look at the list below to see the nominated gems.

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Bryan Buckley’s Oscar premiere commercial, “The Chase” for Grey Poupon has been nominated in the follow categories.

Agency Art Direction, Copywriting, Editorial, Humour, Performance Dialogue, Visual Style, Viral /Web films

Max Joseph’s PSA for the Rainforest Alliance, “Follow The Frog” has been nominated in the following categories.

Copywriting, Editorial

Nanette Burstein’s heartfelt spot for Google Chrome, “Jess Time” has been nominated in the following category.

Performance Dialogue

Our collaboration with Droga5 and Hennessy captured the essence of professional boxer Manny Pacquiao throughout the streets of the Phillipines. “Manny” has been nominated for best “Original Music”.

Last but not least comes Director Gualter Pupo and artist Marcos Saboya’s impressive 250,000 book maze that premiered at the London Olympics 2012. The project teamed up with OXFAM to donate books to charity.  “aMAZEme” was nominated for a NEXT Award in the Experiential category.

Here at Hungry Man, we’ve got QUITE the voracious appetite. When we heard the ONE SHOW finalists had been announced you can best believe we were hungry for those little silver, bronze and gold pencils. We’ve got quite a few spots up in the running for the coveted pencils, take a look below to see the Hungry Man nominees or visit the site by clicking here. Congratulations to Hungry Man!

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Public Service Integrated Branding Campaign

Steve Bendelack/ Grey London/ British Heart Foundation / Minni Vinnie

Consumer TV :60 Single

Nanette Burstein / Google Creative Lab / Google / Jess Time

Bryan Buckley / Saatchi and Saatchi NY / Tide / Miracle Stain

Consumer TV : 30 Single

Wayne McClammy / The Martin Agency / Basket / Geico

Consumer TV Over :60 Single

Wayne McClammy / 72 and Sunny/ The Replacer / Call of Duty

Non Broadcast Online

James Gooding/ Droga 5 / White Paper / Puma

Bryan Buckley / CPB / The Chase / Grey Poupon

Branded Content Online

James Gooding / Droga 5 / White Paper / Puma

Integrated Branding -Consumer Campaign

Bryan Buckley/ Cpb / Pardon Me / Grey Poupon

Out of Home – Transit & Installations – Single

Project /Ogilvy Brasil / Coca Cola / Sprite Shower




Wayne McClammy / 72 and Sunny / Activision Publishing / Call of Duty: Black Ops II – The War of the future


Bryan Buckley / CP + B / Grey Poupon / The Chase

Interactive Advertising – Environmental / Experiential – Single

Projects / Ogilvy Brazil / Coca Cola / Sprite Shower







Claro Mobile declares its love for Rio in this spot directed by Gualter Pupo.  Daily sunset applauses on Ipanema beach, desire to have Açai anywhere you walk, waterfalls 15mins bike ride from the beach, amazing coastal landscape with hiking and rock climbing with stunning views, overtaken by street art, and , right – the most beautiful girls in the world… There’s more too.

If you haven’t been to Rio, well, that’s your loss.

View the spot!


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For 3 days, starting today, if you live in Sao Paulo and happen to swing by Market Plaza Shopping Mall, you will be able to enter Shell Helix’s simulator and have a brand experience like no other.  As you experience the simulator in various weather type conditions, many cameras will capture your reactions, to be later included in a spot that will air online.  The *Projects team: Fabio Pinheiro, Armando Ruivo, Gualter Pupo and with collaboration from upcoming director Caco Santana, with production team lead by exec producer Rodrigo Castello and line producer Mariana Beltrão, have been designing and building this puppy for the last 20 days, integrating up to date technology to create a branded consumer experience.  Be our guest to try it out!


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Brazilian directors Carlao Busato, Gualter Pupo and Joao Caetano Feyer joined forces to co-write and co-direct an unusual music video christmas message for the band “Johnny Lipstick and the Bad Licks”.
“Marx Was Santa Claus” chronicles the life of an old communist intellectual who to survive needs to work as Santa Claus. In this little saga, dwarves, orgies, drugs permeate the life of the protagonist.
Johnny Lipstick and the Bad Licks is a musical project by Carlão Busato who grew up singing in a local Curitiba, Brazil band.   The song “Marx Was Santa Claus” was recorded at Jamute Audio studio in São Paulo, and featured song production by James Feeler and Paul Corcione.

In this new film for Duracell created by Sao Paulo Agency 9ine and Directed by Brazilian Gualter Pupo, MMA (Mixed Martial Arts) World Champ Anderson Silva stars the film shot in stop motion.  Watch out for a cameo appearance by Ronaldo “The Phenom”.

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Directed by Brazilian Director Gualter Pupo for W+K Sao Paulo, the spot focuses on how important your coca cola bottle will be for the World Cup.  The bottles will actually be made into Maracana Stadium Seats when recycled.  The spokesperson for this add is none other than Brazilian Celebrity Luciano Huck, and has a cameo appearance from Martha, the #1 Woman Football player in the World.


Check out the latest photos of aMAZEme, a Hungry Man Projects (multi format division) production created by Hungry Man’s Director Gualter Pupo and artist Marcos Saboya.

Here’s a time lapse build video of aMAZEme produced by our multi format division Hungry Man Projects – the maze was created by our director Gualter Pupo with a co-creator Marcos Saboya.

Wired Aperture rocks daily images. Today they love them some Gualter.

An art installation so spellbinding word has crossed the proverbial pond from one nation’s capitol to another. Check out what the Washington Post has to say about Gualter Pupo’s aMAZEme.

2.5 metre high walls made of 250,000+ books,
Large Maze in the shape of a fingerprint
that is the size of 500 square metres,
Touch screen installations hidden in these walls,
London Olympics 2012 Festival

Hungry Man director Gualter Pupo in collaboration with Marcos Saboya and the hungry man *Projects team are setting up this art installation for the London Olympics 2012. Watch the magic happen here:


Do you love art and plan on being in London on July 31st? If you answered “yes” to both parts of that very leading question then you should come on out to the launch of aMAZEme, the brand new art project by Marcos Saboya and Gualter Pupo! It will be running from July 31st to August 27th, so if you can’t make it out for the launch you should still check it out through the rest of the month. It’s going to be epic!

Hungry Man’s PROJECTS SPRITE SHOWER for Ogilvy Sao Paulo, has been selected by Brazilian publication MEIO & MENSAGEM as 1 of 10 most Innovative Ideas from Brazil.

The Human Size Soda Fountain was designed, built and placed in Buzios, Rio de Janeiro by our *PROJECTS division, our new multi format production division based out of Sao Paulo. Sprite Shower picked up 3 Lions in Cannes this year – Gold in Promo & Activation, Silver in Outdoor and Bronze in Promo & Activation also.

The article is in Brazilian Portuguese, but if you use a ‘translator’ plug in on your browser, you can view all of the 10 ideas!

Have you been to Buzios (2 hr drive from Rio de Janeiro, Brazil) yet? If not, you missed out on Hungry Man *Projects SPRITE SHOWER!
Refresh Your Ideas…
Agency: Ogilvy Sao Paulo.
Director: Gualter Pupo

We present Hungry Man’s new loft space in the city of Sao Paulo, Brazil!


2011 would have been a lot less fun without the work of Hungry Man. The Baldwin-Krasinski New Era showdown, directed by Bryan Buckley and created out of The Brooklyn Brothers, was hands down one of year’s most entertaining campaigns. Buckley also let us “Watch Any Device on Conan,” for TBS and continued to show his chimp-flavored finesse with another Super Bowl spot for Career Builder, “Parking Lot.”


Buckley also teamed up with Hank Perlman on a pair of high-action laffers for TNT out of Grey, N.Y., “Don’t Miss a Second,” every bit of which you really shouldn’t miss, and “Wherever You Go,” which starred Timothy Hutton as lead spy guy.


Brian Billow contributed his own funny moments to The Martin Agency’s “Shopping List” campaign for Walmart, including a can’t-miss scene featuring armpits, while Taika Waititi turned out some major longform moves, including the hilarious Sour Patch Kids’ “World Gone Sour” music video out of Mother New York, which gave a taste of what happens when Sour Patch Kids don’t get chomped, a hilarious teaser to the agency’s upcoming video game with the same theme. He also brought more musical levity to Cadbury, with a four-minute underwater serenade to swimmer Rebecca Adlington.


Other fun turns came out of South America, including the Carlao Busato– directed “Drunk Valet,” Ogilvy Brazil’s latest smart move against drunk driving, for Bar Aurora and Boteca Ferraz, which cleverly employed the services of an “intoxicated” valet.

Read the Creativity article here.