Hank began his career in advertising as a copywriter in New York City and then moved to Portland, Oregon to work for Wieden + Kennedy in 1993 where he created numerous award winning campaigns, the most successful of which was inarguably ESPN’s “This is Sports Center,” which took home a slew of awards including an Emmy. Perlman parlayed the success at Wieden into a stint in the MTV on-air promo department as a writer, producer, and director, which led to more directing work at ComedyCentral and IFC. In 1997, along with “This is Sports Center” director Bryan Buckley, Perlman launched Hungry Man, a New York based Production Company. Within just a few years Hungry Man had opened offices across the globe in LA, London, and Rio/Sao Paulo.
The past few years have been knockouts for Hank with some of his latest“ This is Sports Center” spots being nominated for a Sports Emmy Award after which, to celebrate their 40th anniversary, ESPN brought Hank in to shoot twelve more “This is SportsCenter” spots that they dropped on the network all at once. Hank’s Kraft campaign “Swear Like a Mother” took home awards from Clio and D&AD, and his GQ film “Ryan Reynolds gets Roasted by his Twin Brother” taking home a Bronze Lion from Cannes.
To this day Perlman continually collaborates with the most talented creative teams in the US and abroad. He has directed award winning campaigns for Fedex, Amazon, AT&T, State Farm, Kraft, and AmericanExpress to name a few. When not directing, Perlman enjoys spending time in Manhattan’s West Village with his two children, George and Sally.