Ariel Martin thought he was going to be a Psychologist.

But during his final year at college he started taking jobs as a runner on film sets and got led astray. Fast forward and Ariel is now a commercial director who's been recognized globally at Cannes Lions, LIA, Spikes Asia and more. Known for big scale and memorable characters with finely tuned performances, Ariel's worked for global brands such as Kia, Vodafone, Mcdonalds and more.