JC has been involved with performing arts for most of his life, participating in several theatre companies and dreaming of becoming a film director since childhood.

A self-motivated and enthusiastic cinephile, JC started his career at 19 years old as an assistant director, working with the top commercial production companies in Rio de Janeiro and director, Julio Bressane, on the feature films Days of Nietzsche in Turin (2001) and A Love Movie (2003). Bressane is one of the most relevant authors and globally recognized experimental filmmakers from Brasil.

In 2002, JC debuted as a director, splitting his time between the film industry and advertisement works. His first short film, Ballad of Two Little Girls from Botafogo, based on the poem from Vinicius de Moraes was released in 2006 and reached an audience of more than 11 million in Latin America with great acceptance by the industry and several film festivals worldwide. Among its awards, it took first place at the ‘AXN Film Festival’ out of 540 competing shorts.

As a commercial director, JC has worked with some of the most important advertising agencies worldwide, such as AFRICA, VMLY&R, W-MCANN, OGILVY, BBH, NBS, F-BIZZ, ARTPLAN, and DPZT, for major clients such as BRAHMA (INBEV), OI, VIVO (TELEFONICA), TIM, CLARO, ITAÚ, BRADESCO, RENAULT, GM, PANASONIC, SADIA, NESTLÊ, YPÊ, NATURA and O BOTICÁRIO. His work has been honored with a Grand Clio, Cannes Lions, D&AD awards, and many others.